• Crocin • Maruti Suzuki • Dettol • Tanishq • LIC
Ask ten people around you about the first car they have had in their household, and invariably nine will say Maruti. In the last one decade, however, people have moved on to other brands like Hyundai & Tata. But in difficult times, like the one we’re facing now-a-days, customers turn risk-averse and stick to trusted brands like Maruti. With a child around, you just cannot imagine not having a strip of Crocin or a bottle of Dettol in your house, because these two things are as precious as your child. LIC and Tanishq, in a similar fashion continue to influence the buying decisions of Indians with the trust they have instilled in their consumers. Who said trust-like Rome-was built in a day?
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
Ask ten people around you about the first car they have had in their household, and invariably nine will say Maruti. In the last one decade, however, people have moved on to other brands like Hyundai & Tata. But in difficult times, like the one we’re facing now-a-days, customers turn risk-averse and stick to trusted brands like Maruti. With a child around, you just cannot imagine not having a strip of Crocin or a bottle of Dettol in your house, because these two things are as precious as your child. LIC and Tanishq, in a similar fashion continue to influence the buying decisions of Indians with the trust they have instilled in their consumers. Who said trust-like Rome-was built in a day?
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
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