IIPM PostGraduate (MBA) and UnderGraduate (BBA) Courses / Degree: ... and the shakers

Thursday, March 25, 2010

... and the shakers

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

l In less than nine months of starting operations, TapRoot India, founded by Agnello Dias and Santosh Padhi, have added two more feathers in its cap – Fox History & Entertainment channel and National Geographic channel. It seems the Aggie-Paddy duo is gradually cornering media-based clients with The Times of India and Mumbai Mirror already in their kitty. TapRoot India also handles the account of Incredible India and Nirma l Percept/H, which was hitherto handling Toyota’s Sports Utility Vehicle (SUV), Toyota Fortuner, will now handle the creative duties of the automotive major’s entire SUV and MUV (multi utility vehicle) portfolio, which includes Toyota Innova, Prado, et al. The account size is estimated to be Rs.25 crore.

l Going by the global shift of Unilever’s Vaseline account to Bartle Bogle Hegarty (BBH), its Indian subsidiary has also shifted the coveted Vaseline’s account, which was handled by Lowe Lintas, to BBH India. BBH India will handle the entire Vaseline portfolio including Vaseline body lotion, Vaseline petroleum jelly and Vaseline Lip Care. The account size, however, could not be ascertained.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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