Super luxury carmaker
Rolls- Royce Motor Cars has returned to the Indian mainland, after a 51-year absence, to launch the `Rolls-Royce Phantom’ luxury car in the Indian market. The luxury car, priced at Rs.35 million, has been launched to tap the growing consumer demand for luxury vehicles in the country. Rolls Royce, which opened its first showroom in Mumbai, has already sold seven Phantom saloons in India in the last 18 months through its parent company BMW. At present, premium cars enjoy a considerable market share of 35% in the fast growing Indian automobile market....For Complete Article, Click on IIPM Article
Source :- IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri
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