Britannia on growth binge

IIPM BUSINESS & ECONOMY
India’s leading biscuit manufacturer Britannia Industries Ltd. will be investing Rs.2 billion to expand its capacity over the next three years. A part of the investment will be utilized to hike capacity at its Uttaranchal plant from a current level of 45,000 tonnes to 60,000 tonnes. The developments will propel Britannia miles ahead of its competitors like Sunfeast, Priyagold et al, who have been slowly and steadily gaining ground in the Indian biscuit industry.

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Source : IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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