Middle path...

MANAGEMENT GURU

Accurate assessment of the industry cycle and timely demand push are critical for the CV industry. In order to tap the opportunities emerging, the company is planning to ramp up its capacity to 1,00,000 vehicles by 2008. Also on the anvil are global forays. Ashok Leyland has acquired the Czech truck maker AVIA, the first European acquisition by an Indian CV manufacturer. But while getting on the global bandwagon is fine, Ashok Leyland needs to address its India front first, where it has been unable to make any real headway in the Tata terrain. Rightly, so, the company has identified the M&HCV segment & small trucks to be the future growth driver with more highways to be built and the expected surge in demand. And if Ashok Leyland wishes to get anywhere near to the Tatas, this is the road map it must follow in earnest.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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