Who’z discovery is IT?

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Discover is Pulsar’s poor cousin. Not anymore!

The Bajaj Discover 125 was launched under its predecessor – Pulsar’s shadow... only making enough room for flares of doubts to rise high. But three years have gone past since its launch, and going by the terrific performance (on roads and in showrooms) its sceptics can just start... well, doubting their own doubts! Launched primarily to cater to the executive segment, a slice infested by many 100cc bestsellers and the supposedly 150cc mega-machines; Bajaj’s Discover 125 can be said to have played a crucial role in carving a whole-new segment for itself. With the bike’s 4-stroke heart buzzing ferociously, Bajaj has been instrumental in setting higher standards. “The Discover 125 DTS-i is a technologically differentiated product compared to all other 125cc bikes. Thanks to our DTS-i technology, it offers superior power and fuel efficiency as compared to all other bikes in the 125cc segment. The customer is aware of this advantage,” told a confident Amit Nandi, GMMarketing, Bajaj Auto Ltd.

Getting Discover to capture more imaginations, a strategy was devised to push it into the volume driven 100cc segment. And thus emerged the Discover 110cc, a prototype of big brother 125! The Discover 110 made a dent (within the 100cc segment) that could not be ignored easily. ‘Why, you may ask? A distinguished ride quality and styling that impresses the eye, the Discover 110 scores a perfect 10 when it comes to buying a bike that’s light on fuel but heavy on style. And the tag of ‘Pulsar’s poor cousin’ has just blown away with the wind.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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