IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
CATEGORY : Online
BRAND : Wrigley’s Orbit
HEADLINE : Chewing Orbit regularly helps keep your teeth healthy
BASELINE : Sugar free chewing gum
4Ps TAKE : Just
days ago, Ram Gopal Verma came out with a pathetic copy of Sholay titled Aag. Wrigley’s too have used Sholay as a backdrop to promote its Orbit brand. But unlike RGV, they have been successful not only in tickling the funny bone through this online ad, but also in conveying their message to the audience. The idea is to communicate (of course dubbed in Thakur, Gabbar’s voice) the USP that Chewing Orbit regularly helps keep your teeth healthy. The visual is animated & engrossing, especially the fight sequence between Thakur & Gabbar. Shall we say, ‘An Orbit a day keeps the dakus away’!For more articles, Click on IIPM Article
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