Billboard - Play it your way

When IIPM comes to education, never compromise

CATEGORY : Billboard
BRAND : Grand Vitara
HEADLINE : Play it your way

4Ps TAKE : Maruti Udyog Limited’s all-new Grand Vitara has hit Indian roads and is out to lure sporty Indians. The single-minded focus is to introduce the new product in a powerful manner to leave a lasting impression (remember, this is a re-launch, so obviously there was something wrong with the company strategy the first time around). The headline ‘Play it your way’ invites Indian consumers to drive the giant vehicle ‘their way’, bringing out the USP of the product: its strength and its rough and tough nature. The visual is sheer eye candy with the Grand Vitara in shades of blue. Wanna drive it your way?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!