The bold and the beautiful!

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The moment you lay eyes on something that oozes class and elegance, with bold designs combining large weighty metal links, trust it to be Bvlgari! And its latest range of eye-wear is no exception. Reinterpreting Quadrato (one of the most classic themes), the glasses offer a seductive-yet-understated look. At Rs.18,000, its graceful round lenses and unparalleled Astrale frames blend both, tradition and innovation together!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Harried Potter?!?

Keep him away to keep I.B.S. at bay!

‘They guaranteed I’ll suffer depression. All I’m left with is Irritable Bowel Syndrome.’ Thus goes a bumper sticker currently being displayed with a vengeance by innumerable disgruntled Potter fans across the US. The genesis lies in latest reports from international psychologists confirming that the latest, and worryingly the last, Potter book (FYI: Harry Potter And The Deathly Hallows; that is, if you’re Rip Van Winkle and we’re from the Vatican) has resulted in millions suffering what is now known as Post-Potter Depression Syndrome (PPDS), with key symptoms being depression, irritation, emptiness, anger and also unnatural bowel movement. An earlier survey by AbeBooks.com, a top retailer, found that 63% of readers expect to feel sadness, while 31% would suffer emptiness! Considering that till August ‘07, around 800 million copies of the latest book have been sold in more than 200 countries, one guesses that not justpsychologists, but even rest-room managers (as seems to be hilariously evident in the US already) have quite a task up their sleeves. But help is at hand with many Harry Potter support groups being spawned for PPDS patients, which also intend on incorporating cutting-edge workshops and seminars. So don’t be surprised if the most visited website in your company turns out to be www.ibsgroup.org. What’s that you ask? Tch tch, you forget faster than your visits to the Long John. It is the numero uno Irritable Bowel Syndrome Support Group. Go on, click away, nobody’s watching!

Edit Bureau: Pooja Priyadarshini

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Bowled over

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Lara, Dev and many others are already on the field. A ball by ball update of Chandra’s Indian Cricket League...

“Had I got those TV rights I was prepared to withdraw from the scene and leave the running of cricket to the board. I will take no steps now to help anyone. It’s every man for himself and the devil take the hindmost.”

These words had marked the launch of the World Cricket Series, a parallel form of cricket in Australia, in the 70s. An angry and manipulated Kerry Packer had roared in front of the official board, promising to change the face of cricket – come what may. Packer was an Australian media baron who was repeatedly refused cricket rights for his network.

Back home, history is repeating itself. And there are not many dissimilarities but for the fact that the home grown media mogul, Subhash Chandra has chosen not to announce the war as vehemently as Packer. Instead, Chandra is quietly making his way forward, picking up names that – once on the field –would shine like stars.

The recent addition to his pack is former West Indian Captain Brian Lara. Chandra already has one of the biggest names of Indian Cricket – Kapil Dev with him and a host of have beens like Tony Greig, Kiran More, Madan Lal, Balwinder Sandhu, Sandip Patel and Dean Jones among others. But, the entry of Lara has upped the equity of Indian Cricket League (ICL) like how. Since the announcement, there is a palpable buzz and anticipation around Chandra’s ICL. What’s more, with Lara on its side, the breakaway ICL is making waves, even internationally now. The rumour mill is abuzz with names like Australian Shane Warne, Pakistani Inzamam-ul Haq and many others who have agreed to bat for Chandra. However, talking to 4Ps B&M, Ashish Kaul, Executive Vice President, Essel Group clarifies, “The last player that we have signed is Lara and the other names are just rumours. We are in the process of putting together the Twenty20 team and expect to hit the fields by the end of this year.”

In true Packer style, Chandra also plans to invest in infrastructure like sports academy, stadiums, R&D cells to search and develop young talent. But the going for Chandra is far from being easy. Right from creating controversies over the league’s name, to barring players who are going the ICL way, BCCI is trying every trick in the trade to stop Chandra and ICL. “It’s normal for BCCI to react in this way. Guess, some people need to react to be heard,” says sports commentator, Gautam Bhimani. The controversies surrounding ICL are so many that some senior players who were contacted by 4Ps B&M declined to even whisper in its favour, for fear of inviting BCCI’s wrath. But unfriendly pitch aside, Chandra is undeterred.

What’s of significance is the impact of ICL on the future of Indian cricket. ICL seems to be the right answer to the allegedly unprofessionally run BCCI. However, the other point of view is not very optimistic. In today’s times, when a viewer has many options and tournaments are in plenty, whether ICL will get takers is not sure. “It will give a new meaning to domestic cricket. But whether it takes off or not, only time will tell. We don’t know if it is only great exhibition as the entry of Lara signifies or it will be a serious ‘country playing against country’,” opines Bhimani. Packer introduced new concepts to cricket like day/night matches, marketing and big moolah which have become the backbone of cricket today. Look out for Chandra’s unique brand of innovations to the game!

Edit bureau: Surabhi Agarwal

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Billboard - Play it your way

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CATEGORY : Billboard
BRAND : Grand Vitara
HEADLINE : Play it your way

4Ps TAKE : Maruti Udyog Limited’s all-new Grand Vitara has hit Indian roads and is out to lure sporty Indians. The single-minded focus is to introduce the new product in a powerful manner to leave a lasting impression (remember, this is a re-launch, so obviously there was something wrong with the company strategy the first time around). The headline ‘Play it your way’ invites Indian consumers to drive the giant vehicle ‘their way’, bringing out the USP of the product: its strength and its rough and tough nature. The visual is sheer eye candy with the Grand Vitara in shades of blue. Wanna drive it your way?

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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...with your friendly-neighbourhood bacteria, as brand ambassador!

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The writing on the wall is clear from the very fact that Nestlé, which till now, had never heavily advertised its dairy products aggressively (in fact, rumour once was that Nestlé India may well close down their dairy operations) is going the whole hog in the probiotic race. This is Nestlé’s sixth brand in the dairy segment.

Not to be left out, Mother Diary has also responded proactively with its huge advertising outlay of Rs.4 crores. But will high-decibel advertising campaigns and claims and counter-claims on who pioneered the probiotics product (both were launched on the same day) give leadership position to any company in the Rs.360 crore curd market?

“The curd market in India is dominated by regional players or is mostly consumed as a home made commodity. Spending Rs.15 on a pack of curd is still perceived as luxury in semi-urban and rural India,” points out a FICCI FMCG analyst. But Mother Dairy denies being bogged down by such issues. Snaps, Paul Thachil, CEO of Mother Dairy India, “Indian consumers were not even used to processed vegetables, but we have made Safal peas a very successful brand. If we offer high quality and constantly add value to our first mover’s advantage, we can establish a new commodity brand too.”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Duelling for Dahi...

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27th July 2007: An unsuspecting Delhi woke up to screaming full page ads in India’s leading newspapers, from rival dairy product majors, Swiss major Nestlé and Indian cooperative Mother Dairy. Nothing earth shattering there for sure, except that the ads worth crores were peddling their respective versions of Probiotic Dahi (or yoghurt, if you please) priced at an average of Rs. 12 per pack.

On that fateful Friday, while Nestlé unleashed its lowfat Nesvita Dahi; arch rival Mother Dairy made its maiden entry into probiotic yoghurt. Soon after, even Yakult Danone India, a joint venture between Yakult Honsha and Danone Group announced its plan to enter the Indian market with a probiotic drink by the year-end.

The probiotic strains with healthy bacteria that build immunity are the latest in a long line of ‘healthy initiatives’ launched by marketers in India to cash in on the growing trend of ‘eating healthy’. The demand for probiotic products globally is already estimated at about $15 billion, and with the Rs.3.6 trillion Indian food and beverage industry extrapolating an extensive growth of 20% in the probiotic foodmarket for this year, Nestlé and Mother Dairy are certainly not misguided in their bacteria-infected ambitions. In fact, the marketing plan over the next few months (as disclosed to 4Ps B&M) is to pump in hundreds of crores of rupees to effectively market this supposedly friendly-bacteria laced dahi.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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A new look at the IT-ITeS Sector

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Who is the top IT-ITeS employer in India? To find out, every year, Nasscom (the National Association of Software and Services Companies) sends out a detailed questionnaire to all its member companies (who account for 95% of the Indian IT software & ITeS industry revenue). The list of the top 20 ITITeS employer for financial year 2006-07 is just out, and this year’s list of companies, collectively, employ over 500,000 people out of the 1.6 million employed in the sector. Here, we give the top 5: 1. Tata Consultancy Services 2. Infosys Technologies 3. Wipro Technologies 4. HCL Technologies 5. Cognizant Other top IT-ITeS employers in the list of 20 include Satyam Computer Services, Hewlett Packard, Genpact, Oracle, Patni Computer Systems, Convergys, L&T Infotech et al. Commenting on the survey findings, Kiran Karnik, Nasscom President, said: “The Indian IT-ITeS industry is India’s largest employment generator in the organised sector today, creating jobs for over 7.5 million people, both directly & indirectly and, as per our research, this figure is expected to cross the 10 million mark by 2010. A varied combination of factors has led to this – healthy growth environment, attractive remuneration and different kinds of employment opportunities in the new economy based on varying skill sets, and above all, the availability of talent in India which meets the employment projections.”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Barbie goes all new age

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And yet another new face of Barbie! This Barbie has just hit the US retail shelves this week, and it promises a lot of high-tech excitement. The world’s favourite doll is now going to be fully loaded; she is also going to double up as an MP3 music player! Not just that, if one plugs her feet into the iPodesque docking station that she comes with, she unlocks pages and pages of games, virtual shops and online chatting functions on the BarbieGirls.com website. But whatever content one surfs for will be charged, and the new doll is a roundabout way of charging for online content. Instead of asking young web surfers to punch in their parents’ credit card numbers, BarbieGirls.com and other sites are sending customers to a real-world toy store first. There is a reason why every little girl’s favourite doll has suddenly gone so hitech. While sales of dolls have been going down, electronic sales of gadgets have been increasing rapidly. So what better way to hike sales than installing something that is bound to grab the eyeballs?

According to TheNew York Times, “With children’s leisure-time habits shifting online, toy companies are responding with new productsthat can be construed as fun, both online and offline. That Barbie in the docking station? Go to a physical store and buy her an extra outfit, and you get access to even more web content.” Nice play, Barbie!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Marketing and Marriages

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The minimum budget for a wedding ceremony is $34,000 and business houses have taken note of this. This is one season, when come what may people are most willing to open their wallets. So smart marketers are using ‘weddings’ as a sure shot opportunity to increase sales. Companies like Sony, Samsung and LG now time their discounts according to the wedding season. It is wedding time when couples buy electronics, household appliances as they start a new life. So Bang and Olufsen, the Danish entertainment giants decided to launch their new range during this time last year.

The mammoth size of the wedding market tempted ‘Bregeut’ the world’s most expensive luxury watch brand to launch in India. Rado of Switzerland too came out with a wedding package of two elegant watches for the bride and groom. Not just that, they even organised a contest where the lucky couple could win a 7-day honeymoon trip to Switzerland!

Titan, India’s leading watch manufacturer too launched its jewellery watches in 2004 in the country, just before the wedding season.

This is that time of the year when Indians have to shop. The favourite item on their wedding list is ‘gold’. So ICICI Bank has come out with 99.99% pure gold coins-which they launched just before the wedding season this year. India after all is the largest consumer of gold with 20% of global consumption happening here, and marriages are the perfect excuse to buy this favoured yellow metal. Marriages bring along with them a whole lot of business opportunities. From hoteliers to chefs to beauticians – all seems to flourish with the advent of the marriage season. Be it VLCC or Kaaya Skin Clinic – all have special packages promising to turn you into a beauty queen on your marriage day, only of course if you are ready to pay a bomb.

With marriage comes honeymoon – the most memorable trip of your life and many tourism departments have worked out special honeymoon packages to attract newly weds. From Australia, to Mauritius, to South Africa, all plan their promotions and advertisements around this time, so much so that Star Cruise has launched a cruise to Lakshadweep keeping those lovey-dovey honeymooners in mind!!

Copyright © : Rajita Chaudhuri and Planman Media.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Tourism and Wedding

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Kerela was once known for its awesome backwaters and beaches. Today it’s a popular wedding destination and Kerala tourism is planning to promote it as an exotic locale for wedding ceremonies, to attract international tourists. Udaipur is offering heritage palace-hotels for a memorable once-in-a-lifetime ‘Royal Wedding’. NRIs are a big market for these destination weddings, the most popular being Goa, Agra and Varanasi, among others.

Today approximately 5,000 international weddings take place every year. An average NRI wedding organised in India costs Rs.50 lakh and could go up to Rs.3 crore easily. Laxmi Mittal spent $55 million for his daughter’s wedding. From Elizabeth Hurley to Vikram Chatwal, everyone is getting married in India and all this has increased the Indian tourism earnings to $42 billion.

Cox & Kings saw a 15% increase in the number of wedding clients. In fact, weddings are causing crazy earnings for all associated with the tourism industry. Not surprising then that many tour operators are becoming wedding planners as well. According to experts, wedding tourism is growing at 100% year-on-year.

Copyright © : Rajita Chaudhuri and Planman Media.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Careers and marriages

Thanks to heavily promoted celebrity weddings, today every couple wants something new and different as they say “I do”, and the trend has opened up a whole lot of new businesses and careers. Back in the 90’s a specialisation in ‘wedding management’ was something to be smirked at. Today it is a profitable career.

Trousseau and gift packing is a profession where one can charge anywhere between Rs.50,000 to Rs.1 lakh!!

Wedding planners are the new breed of hot professionals who promise to give you whatever you want to make the D-day your most memorable one. They come in all shape and sizes – from J.Lo in the Wedding Planner to Dubey in Monsoon Wedding – you can choose whoever you want. Be it a beach wedding or a skydiving wedding or a fairytale wedding – you ask for it, they will do it.

Every wedding ceremony is a business opportunity. Rajendra Singh was a poor kathak dancer living in Mumbai a few years back. Today he is a ‘Masterji’ who jet sets around the world teaching nubile women to dance to Dola Re for sangeet ceremonies. Similarly, Chandraprakash Agle, grew up in a slum and today exports mandaps to NRI’s in UK and the US.

The Best Guests Centre, based in Jodhpur even supplies guests in case you are running short of them – to make the wedding look grand! £10 for fair skinned English-speaking ones and £6 for Hindi-speaking ones!Even the real estate biggies are being lured by the grand wedding market. Omaxe Construction has opened a mega mall to cater to this insatiable consumer. Wedding malls and wedding exhibitions are growing at a very fast pace. Bridal Asia started as a small exhibition. Today it’s the subcontinent’s largest wedding exhibition and a one-stop-shop for prospective brides and grooms. Today wedding festivals are booming and are a sure shot way to boost business. Not just Bridal Asia, you now have Vivah, the Marwar Mega Wedding show and many more.

After all a wedding is the most anticipated event and everyone wants the best. So all you young & dynamic entrepreneurs – look around. As two people take the saat-pheras you too could be tying the knot with a bright future...

Copyright © : Rajita Chaudhuri and Planman Media.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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