IIPM Ranked No. 1 B-School In Global Exposre - Zee...
The
‘Aath ke Thaath’ ad for 8PM Whisky, one of the most memorable campaigns of the year gone by, immediately catapulted Aneesh & Sambit to an ivy-league position in the ad-frat. Doing the re-launch ad of 8PM after a hiatus of 10 years was a tough one, as the previous Border ad of 8PM had broken all records (being voted among the top five commercials of the last century). With that kind of a legacy to live up to, the task was certainly not easy. Many in the ad-frat envy the duo for producing such ground-breaking work for Radico Khaitan. “8PM is the best work I have done till date because it encompasses everything that I had learnt in advertising,” says Sambit. The duo have also worked together on accounts like Nokia & Corner Book Store. While the Nokia 6070 campaign was a commercial hit (winning an Abby nomination), the Corner Book Store campaign was well received by the critics, receiving three Goafest silver medals. “The best creative I have done is the Corner Book Store campaign even though it didn’t have much of a visibility,” says Aneesh. It was pure destiny that brought this team together. Sambit accidently stumbled on to the creative scene, but for Aneesh it was a natural step as his mother was also in the creative field.For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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