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And how does one handle the unbelievable number of spam messages that have become a trademark feature of almost any email account? Filters! The option of applying filters – which would enable the subscribers of this service to select the senders or domains from which they want (or don’t want) the emails – is also present. And with just a swish of your cell phone, in other words an SMS, you can even deactivate or later activate the service without any issue or delay.
So that was the fancy part! And now to the brickbats. Although this service really catches the fancy of people in the first go, there is a lot of scepticism that arises out of the fact that an SMS is normally restricted to only 160 characters and the mails that people get would be usually longer than that. To that effect, Netcore Solutions had made the provision that a user can send/receive up to 480 characters in the first message itself; and multiples thereon.
In other words, if your email is really long and, say, runs into 4,800 characters, it would be broken up into 10 parts, and the subscriber would be able to see the email one part at a time, of course with a facility to directly jump to the second part the moment the first part ends (and so on so forth). Though promising, critics do state that this is only a poor alternative to seeing the email in one go, a feature that is available in any standard net email service. And the situation gets worse when one has to ‘view’ heavy attachments. How does one do that if one only gets to ‘read’ emails? But then, as supporters say, this was never meant to be the perfect alternative to the Blackberry, but only a practical low-cost solution for the non net users. Rajesh Jain, MD of Netcore Solutions, adds, “This service can also be a further driver to GPRS because, if one wishes to read the complete email in one go, one can also log onto the GPRS mode [if available on the phone]; and in case the email has attachments, then the GPRS can even be used to view those attachments!”
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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