IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
We are very keen on movie content production. In fact, we have already started our production company in Hollywood. We have signed a Hollywood producer to work with us and we are looking at producing around 5-10 movies in Hollywood in the next couple of years. One film is already on the floor with a $100 million budget and it is on the life of Lord Buddha.
What’s your strategy for the TV business?
Right now we are working with some of the existing channels. We have some tie-ups and there are many more in the horizon with whom we are in talks with. There is a general entertainment channel, which has not being doing well of late, I would not name it. But it is struggling and requires a revamping. We are looking to acquire it very soon. And we are not interested in the channel just for the stake, rather we are looking for an active participation to revamp the channel and bring the Spice brand.
You have also picked up 32% stake in Multi Screen Media. How are you looking at spicing it up?
The negotiations with the management are going on. We are trying to focus on the age group of 13-35. These young women and men are the future and they are looking for programmes, which move forward. I believe that we will bring this angle of youth, specially to their flagship channel SET.
What kind of leadership model do you follow?
I strongly believe in promoting young talent. You can train them, delegate and get best results out of them.
What is the best advice that you have received so far?
Re-invent yourself everyday, always look for new opportunities. Everyday you can do something new and something better. A lot of companies have got a strong foothold in their business through this and Google is one of them. So, keep reinventing yourself.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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