1500-plus IIPM students placed across the country with 44 bagging international offers
In the cutthroat world of marketing, where brands and campaigns have a tendency to become history quickly, it takes a lot of guts to create and sustain a brand in a way that it becomes an icon. It takes a lot of fanfare than just plain old hoopla, to make the brand live long and mesmerise the audiences forever. However, some enduring legends thrive on this extremely tough, unforgiving environment. With their focus on innovation, customer obsession, partnership and networking, they have not just brought their brands to our living rooms, but have also made them a part of our daily vocabulary. They are more than just smart people who understand their brands well. 4Ps B&M profiles the branding masterminds who created history in 2008...
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Source : IIPM Editorial, 2009
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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