Showing posts with label 4Ps. Show all posts
Showing posts with label 4Ps. Show all posts

Tuesday, April 10, 2007

Boeing’s CEO’s high flying remuneration


MANAGEMENT GURU

Jim McNerney, Chief Executive, Boeing Co. has reaped in rich rewards to the tune of $13.8 million in 2006, all thanks to the sterling performance of the aerospace company. With Boeing breaking records in airplane sales and in the military contracting business, the laurels were attributed to McNerney who has led the company since July 2005. And it sure has been a Herculean task for him to salvage the image of a company reeling under scandals, and that too in so short a time span. Also the deserved prize has exemplified the company’s stand on paying on the basis of performance.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
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On "IIPM - Arindam Chaudhuri - Planman"

Thursday, March 29, 2007

Tranquility after turbulence...


MANAGEMENT GURU

Of late, Vietnam is gaining a lot of attention from across the world. The recently gained WTO membership and the visit by Goldman Sachs CEO Lloyd Blankfein are symbolic of the burgeoning potential. With its PM Nguyen Tan Dung expressing tremendous optimism about Vietnam’s prowess at the World Economic Forum, the country is quickly moving to the centre stage

“We believe that capital markets development is the next stage of Vietnam’s economic evolution,” stated Lito Camacho, Vice Chairman, Credit Suisse, Asia-Pacific on December 14, 2006, when the financial services provider was granted Securities Trading Code Certificates by the Vietnamese Securities Depository. This clearly highlights the role that the Vietnamese economy will play in shaping up the global economy in the near future. This was followed by the sumptuous double-scoop from Lloyd Blankfein, who heralded Vietnam as an upcoming economy (after the BRICS nations) that has attracted positive investor sentiment from across the world.

And the icing on cake is that Vietnam – which, of course, is the fastest growing economy after China in South East Asia – became the 150th member of WTO in January this year. While its government has clearly acknowledged India as a natural ally, the Vietnamese Ambassador to India, Vu Quang Diem, has urged India Inc. to grab the opportunities that the Vietnamese economy would bring forth.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
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Friday, March 23, 2007

IT a must for booming retail sector


MANAGEMENT GURU

The less we talk about the retail boom in India, the better, since it is already well documented. But it’s also true that eventually, with the massive increase in organised retail, there is going to be an analogous increase in volumes. To handle such volumes will not be easy and this is where IT has a major role to play.

There are various ‘Retail Solutions’ provided by different IT companies. The most popular are Retail ERP and Customer Service Management CRM. ERP provides an integrated solution for planning, forecasting, merchandising, inventory and distribution requirements of retailers while CRM takes care of relationships with customers, including recording, storage as well as analysis of individual customer information.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
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Management Guru 's Speak on IIPM

Monday, March 19, 2007

China’s day out...


IIPM MANAGEMENT INSTITUTE

Africa should be cautious...
The beleaguered continent of Africa may finally have an unusual development ally – China. More specifically, investment from Chinese companies has been growing to satisfy the increasing appetite for Chinese goods.

An study by Organisation for Economic Co-Operation & Development (OECD) reveals that annual direct Chinese investment in Africa topped $100 million mark in the year 2003 (a 100 fold jump from 1990) and trade between China and Africa has grown to $40 billion (in 2005), and would soon touch $100 billion mark (by 2010). These figures, however, don’t highlight the impact that Chinese investments would have on the continent. With investments flowing in without any political or economic preconditions attached, African leaders are more than happy in lapping it up (against Western investment which generally has caveats attached). This could result in job creation and growth in African economies, but close on the heels lurk dangers that China brings. The low-cost products might end a host of local industries. Simultaneously, environmental plundering might resume in the whole of Africa. Though the strategic presence of China is being welcomed in Africa, the dangers and risks are equally worrisome. Africa would do well to screen Chinese investment & interests before it takes things far before getting consumed by it.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM going global
IIPM : EDITORIAL & RESEARCH
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home...
ABOUT IIPM
IIPM :- Younger generation is not finding Nokia attractive
IIPM-Cooperation and Multicultural Understanding
IIPM Publication :- Electronically Yours
IIPM Publication :- The legendary Hungarian hospitality
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...

Tuesday, March 13, 2007

Two words that aptly describe the IT world, as announcements come thick and fast…


IIPM PUBLICATION

The global IT sector has been packed with exciting news from all corners of the globe. China has surprised the industry experts by skipping the 3G (third generation) revolution to implement the world’s first 4G (fourth generation) mobile network. Set in Shanghai, the 4G communication network will give mind blowing speeds of up to 100mbps. Transferring data and images at this speed will take just seconds, and will finally boost the multi-player mobile gaming and TVon- mobile industry. The initial trial of the new technology has cost China $19.2 million under the FuTURE (Future Technology for Universal RadioEnvironment) project. Surely, now it is time to reap the benefits of this far reaching technological breakthrough.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Wednesday, March 07, 2007

“The brand’s equity has been strong enough to not warrant the need of a brand ambassador”


IIPM MANAGEMENT INSTITUTE

Interestingly, Saffola has more often than not refrained from using brand ambassadors. Says Chandrasekar, “The brand’s equity has been strong enough to not warrant the need of a brand ambassador. Strategically, the brand does not need to put an ambassador into play.” However, he is quick to add, “To reinforce tactical communication, we have used brand ambassadors in the past like Boman Irani for Saffola Salt and Chef Sanjeev Kapoor to talk about LoSorb – a unique property in our oil, that allows for lesser absorption of oil.” Saffola churned out a witty ad Prayaschit to communicate Saffola Gold’s LoSorb technology. This technology lessens the inclusion of oil into food and Saffola brought this aspect out well by crafting a commercial that was strongly linking it with consuming oily food.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Wednesday, February 28, 2007

The players are fighting for that X-factor!


IIPM PUBLICATION
Capacious subscriber additions, voluminous expansion plans and mounting net profits – perhaps these are the only commonalities between the telecom service providers in India. Apart from this, all the telecom players are toiling hard to work on that X-factor which differentiates them from competition. All the players like Bharti Airtel, Hutch, BSNL and Idea Cellular (all GSM players) have adopted different strategies to promote their cause, and interestingly, all of them have been very successful in their own domains. So while Airtel follows the dual strategy of leveraging the star power of the celebrities like Shah Rukh Khan on one hand, and extensively promoting its valueadded services like hello tunes on the other hand, Hutch communicates itself in a much simpler manner refraining itself from the use of any star power. Consequently, all the advertisements of Hutch, featuring the famous pug and the cartoons, have enjoyed immense success in the Indian market.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Tuesday, February 20, 2007

Get ready to grow from the word go


Join IIPM and enjoy early growth and success


The best of both worlds is what you always wanted. Here’s your opportunity to enjoy both career growth and continued learning with IIPM.

The Indian Institute of Planning and Management (IIPM) being a leader in Academic excellence is a part of this growth and is serving its better than the best MBA graduates to biggest names in India Inc. over the last 32years of its presence. Our students can be found in every function of an organization in Fortune 500 companies with no geographical boundaries. In addition IIPM now with its international placement offices has started to focus on international placements as we have seen our students after being employed for some years in national locations move out for prospects abroad and are working at senior levels in countries like Singapore, America, Australia, Dubai, London, Canada and the list is endless. Last year the highest national package for an IIPM student was Rs. 9.5 lac. Our national recruiters are leaders in their industries like Consulting; Price Waterhouse Coopers, Deloitte Consulting…, Banking; Citibank, ICICI Bank, HSBC, Standard Chartered, HDFC, ABN Amro, Kotak Bank, American Express…, Financial and Research services; Evalue serve.com, Pipal Research, IMRB, Karvy Consultants, Prudential ICICI, G.E Money, Citifinancials…, Consumer products; Asian paints, HLN, Berger paints, LG, Bluestar ... , Insurance; ICICI Prudential, Met Life, Tata AIG, Aviva Life, Birla Sunlife… , Information Technology and services ; Oracle Corporation, IBM, Intel, HCL, Hutchison… And many more industry leaders like Essar Group, DLF universal, Shaw Wallace, Sahara India, Reliance Infocomm, Anand rathi, NEI, Bharat Shell, Malwa Group…

Learn more details about IIPM...
IIPM going global
IIPM : EDITORIAL & RESEARCH
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home...
ABOUT IIPM
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
IIPM Alliances
IIPM Publication :- The legendary Hungarian hospitality
IIPM :- Younger generation is not finding Nokia attractive

Wednesday, February 14, 2007

Revenue At All Costs


IIPM MANAGEMENT INSTITUTE
A National Household Survey in 2004 recorded alcohol use in 21% of Indian adult males, ranging from 7% in Gujarat (where Chief Minister Narendra Modi is relaxing years of Prohibition now) to 75% in Arunachal Pradesh. The pollsters were only able to gather sales and population figures of 2003 based on which they said the average Indian drinker consumed two litres of liquor a year. Drinking is mostly private and not documented. Accounting for that, the Survey said people could be drinking four litres. This has been adjusted to 8 litres-plus in 2005.

Now, here’s the shocker. Indians have very low per capita consumption of alcohol. All indicators suggest that production of alcohol (see table) and drinking will spiral. So what’s India’s alcohol policy? Does she have any fresh insight into what could be debilitating problem soon? Is she aware that her brain will get wetter by the year?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM Publication :- Facing the challenge
IIPM RANKED AHEAD OF FIVE OF THE IIMS
IIPM Students Life > Campus Placement
IIPM Alliances
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
IIPM Publication :- Electronically Yours
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