Showing posts with label Prof. Arindam Chaudhuri. Show all posts
Showing posts with label Prof. Arindam Chaudhuri. Show all posts

Thursday, August 26, 2010

B School in India-IIPM - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Dr. Jurgen Gessler

President & CEO, Porsche Design Group (PDG)

The toughest part of my job is to explain the intangible value of our brand that has existed for so many decades. But to talk about one memorable marketing moment is a tough task. However, here is one – our 100th store globally, which also marked our entry in the Indian market. Through our public relation managers and our Indian partner, we designed a store, which highlighted our rich design. The form and function of the store was meant to change the way people used some of the most basic products in their daily life, be it the wrist watch or a typical toaster. It was typically a different experience.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” – The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read…

The Sunday Indian:-

B-SCHOOL RANKING SCAMSTERS EXPOSED!


For Exclusive Footage by Sunday Indian Click Here


Outlook Magazine’s B School Ranking Scam Exposed

Business Standard Exposes the Outlook Magazine Money Editor

Don’t trust the Indian Media!


IIPM enters into media education

IIPM makes record 10,000 placements in five years

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Friday, April 09, 2010

ONCE MORE, DESIRE MORE

“When I joined the company, it was going through an aggressive growth phase and I realised that the brand needed to keep pace with that and reflect our aggression and internal targets,” reminisces Anisha Motwani, Executive VP-Marketing, Max New York Life (MNYL). In August 2008, MNYL revamped its brand identity and changed its positioning from ‘Your partner for life’ to ‘Karo zyaada ka iraada’ in its endeavour to keep pace with young India, aspiring to live and dream more. It was, however, not just about changing the baseline, as there was also a need to make the brand come across as an aggressive and vibrant brand. Besides, due to the slowdown, consumers had started exhibiting concerns over investment units going down and that grouse had to be reversed and even taken advantage of. But it all had to be done with optimism so that when the economy bounced back, the slogan would still be relevant. “Even in the worst of the downturn, India continues to be the most optimistic country. So we zeroed in on a more aspirational proposition…” says Motwani.

With this ‘zyaada’ positioning, MNYL is now hoping to be among India’s top five insurance companies. Given that their slogan delivers on the new credo of a young, demanding and unrepentant India (Karo zyaada...), MYNL’s ambitions are not completely misplaced!

Savreen Gadhoke

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Thursday, March 25, 2010

... and the shakers


Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

l In less than nine months of starting operations, TapRoot India, founded by Agnello Dias and Santosh Padhi, have added two more feathers in its cap – Fox History & Entertainment channel and National Geographic channel. It seems the Aggie-Paddy duo is gradually cornering media-based clients with The Times of India and Mumbai Mirror already in their kitty. TapRoot India also handles the account of Incredible India and Nirma l Percept/H, which was hitherto handling Toyota’s Sports Utility Vehicle (SUV), Toyota Fortuner, will now handle the creative duties of the automotive major’s entire SUV and MUV (multi utility vehicle) portfolio, which includes Toyota Innova, Prado, et al. The account size is estimated to be Rs.25 crore.

l Going by the global shift of Unilever’s Vaseline account to Bartle Bogle Hegarty (BBH), its Indian subsidiary has also shifted the coveted Vaseline’s account, which was handled by Lowe Lintas, to BBH India. BBH India will handle the entire Vaseline portfolio including Vaseline body lotion, Vaseline petroleum jelly and Vaseline Lip Care. The account size, however, could not be ascertained.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian :- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

Thursday, March 04, 2010

The challenges are mainly local


IIPM 3-year full-time Integrated (MBA BBA) Programme

Rajiv Venkat, Executive Director, Teracom – a leading tower company talks to 4Ps B&M about what is holding back the growth of the tower segment in India. Excerpts: 4Ps: How is the tower industry shaping?
RV: The business of setting up of telecom infrastructure in India has been on an upswing, especially in the last one year and has a lot of potential for positive growth in the future as well. There are two reasons for this unprecedented growth. Firstly, all the incumbent service providers are expanding their networks and secondly, there is a new generation of service providers which is coming in, particularly players like Aircel that are expanding on a pan India basis. In fact, telecom infrastructure players like Unitech Wireless, Swan, Loop, et al, plan to expand their business in the near future. Also, BSNL has embarked upon one of the biggest network expansion plans in India for 93 million lines, which will again generate huge demand for players like us.

4Ps: What about the challenges faced?
RV:
For a turnkey infrastructure set up company and service provider like us, the challenges are mainly local. The cost of labour, the vendor, supplier base, the approvals for land, et al, are all regional and location based issues which are to be dealt with to grown on a pan India basis. Then, steel prices are also critical to our success as it forms an important part of our capital investment in setting up of infrastructure.

4Ps: What are the growth drivers in the long term?
RV:
Technology is undoubtedly going to be the biggest growth driver. If you see, apart from the business of telecom tower projects implementation, the newer technologies that are coming up are going to be working on the same or similar infrastructure.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

IIPM - Admission Procedure

IIPM, GURGAON

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you


Saturday, February 20, 2010

It’s the race for valuation rather than value creation that leads to businesses being managed

as MF portfolios rather than with an approach of organisation building

J. P. Singh
Management Consultant, JPS Consulting


As a child, I used to be a pretty good student of mathematics. I guess grilling on sums and tables, which is the norm of Indian school curriculum, contributed tremendously to it. Practice sessions, mental maths as they also used to be called, expected one to rattle off answers to a barrage of questions like 2X2=?, with lightning speed 4! Yes! You would be ridiculed in class if your answer happened to 3 or 5. But, during my management education I was exposed to something ‘illogical’. A ‘Holistic’ approach could actually make ‘Whole greater than the Sum of Parts’ according to Gestalt, I was told. Now what was this new mathematics? We were to unlearn some of the ‘exactness’ of mathematics and were told that when systems operate synergistically, a ‘resonance’ effect actually can lead to such a phenomena.

However, business, I realised, is not mathematics. It is philosophy, an approach, a mindset. Primarily, organisations exist only for two reasons. One, to create value for customers and two, to create return on investment for owners (in that order). In social organisations also these remain valid, but may be expressed as one, to create value for the beneficiaries and two, to create a ‘Surplus’ through efficiencies.

The world is one continuum of energy, represented by different frequencies manifesting as particles. The higher the frequency of a ‘wave particle’, higher is its mass as manifested in the ‘particle’. Business units also replicate such energy continuums and particle duality in a similar way. When they resonate with the same frequency they are one particle of existence. Different frequencies will have them vibrating as separate particles, obviously connected by a weak energy flow, which exits in the cosmos in any case, between diverse entities as well. What then is the purpose of ‘applying autocratic force’ to have them together?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you
IIPM 3-year full-time Integrated (MBA BBA) Programme

Thursday, February 11, 2010

Most Trusted Brands

• Crocin • Maruti Suzuki • Dettol • Tanishq • LIC

Ask ten people around you about the first car they have had in their household, and invariably nine will say Maruti. In the last one decade, however, people have moved on to other brands like Hyundai & Tata. But in difficult times, like the one we’re facing now-a-days, customers turn risk-averse and stick to trusted brands like Maruti. With a child around, you just cannot imagine not having a strip of Crocin or a bottle of Dettol in your house, because these two things are as precious as your child. LIC and Tanishq, in a similar fashion continue to influence the buying decisions of Indians with the trust they have instilled in their consumers. Who said trust-like Rome-was built in a day?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes

Tuesday, January 19, 2010

Alarming signals!

The worst sedentary lifestyle habit gets uglier... and it is playing the devil with your system!

“Television has proved that people will look at anything rather than each other,” said Ann Landers. This statement proves to be so true in the present day scenario in India. Family interaction and bonding has hit rock bottom. People sit with each other while watching TV claiming it is ‘family time,’ but who does the talking? The idiot box! Like in the comedy series Friends, protagonist Joey Tribbiani got alarmed at the fact that one of his acquaintances didn’t own a TV and asked, “What is all your furniture pointed at?” Same is the case with most of us and we do tend to raise an eyebrow when we find out that someone doesn’t own a television set. Mankind has often jumped the gun and has overdone things, ruining thus their very raison d’être. It’s a known fact that excess of everything is bad, and with respect to TV, adults as well as kids are these days glued to it 24x7. Sedentary lifestyle has always been proven to be harmful to a person and its side effects have been noted in the form of obesity, heart problems, blood pressure ailments, etc. According to a recent study in the US and Spain, researchers claim that out of all the sedentary habits that one can pick up, TV watching is the worst as it increases blood pressure in adults and also in kids! So, next time your kiddo jumps out of his/her chair while watching a nail-biting cliff-hanger match between India and Pakistan, watch out for his/her pulse rate too.

“Cases of high blood pressure have increased in the recent times due to obesity, excess salt intake in junk food and high stress levels. But as far as TV is concerned, even if kids are watching a cartoon, a high-speed car-chase, a fight or a match, which goes on to excite them, their hormones are pushed and the adrenalin rush increases the blood pressure irrespective of the age of the viewer. I understand that it increases the blood pressure, but whether it affects one’s health in the long run is uncertain. Becoming overweight has been an independent factor for hypertension,” opines Dr. Sandip Jain, Consultant, Pediatrician, Fortis. Maintaining a work-life balance is essential even for adults, and when children are involved, their energy needs to be diverted towards outdoor activities and sports. With innumerable play-station games, video games, easy access to the Internet and of course the television, it isn’t going to be an easy task, but it is absolutely necessary. The physical activity neutralises the effect of all the oily, greasy and calorie-packed food they eat. Comparatively leaner and healthier children should be made to focus their energies on other productive activities such as reading books, painting, sketching, or playing an instrument. Children are gullible and their minds need to be given the right direction from the beginning. There can be a lot of learning from TV as well, but only if one strikes the balance and tunes into something informative.

Not many, until now, would have given a thought to the impact of TV on one’s blood pressure. But now we know, a rise in TRPs might also lead to the rise of one’s blood pressure!

Ravi Inder Singh

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Follow Arindam Chaudhuri on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Events at IIPM
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM - Admission Procedure
IIPM, GURGAON


Thursday, January 14, 2010

AT YOUR SERVICE...

Success of a firm can be gauged by the fact that how well it can place its products in the mind of consumers. But, what kind of positioning works when it comes to entice customers in the retail banking arena, an industry that lacks product differentiation?

Beyond a point, this question haunts every business in the world irrespective of which industry it operates in. However, the root to this question lies in the classic viewpoint whether the business is offering a commodity or a service.

Business is a ‘commodity’ if there is no difference between the product offerings of Company A and Company B, whereas, business is a ‘service’ if the customer can sense the difference between the product offerings of the two. In case of former, that is commoditised businesses, the only way to face the competition is by cutting prices. This naturally results in the squeezing of margins for all the players in the industry as everyone tries to compete by undercutting the prices. However, in case of latter, that is in service businesses, as there is differential factor in the product offerings, the customer will be willing to pay extra price for the product of a company that is offering superior service. Meaning thereby that the company offering higher quality product stands in a position of strength to charge higher price.

Hence, the companies in the finance industry have to position their product offerings in a manner that the customers start perceiving them as ‘service’ and not ‘commodity’. One factor is, designing of such product offerings as ‘services’, while the other is positioning them as such.

Further, in case of retail banking in specific, the single most important factor is ‘credibility’. In fact, the terms ‘banking’ and ‘credibility’ are synonyms. Some of you can recall in how little time a banking institution can come crumbling down (remember the panic that spread about the survival of ICICI Bank in October 2008 in a matter of just few days). Once the confidence of the depositors and investors is lost, it just takes few days to wipe out giant institutions. Hence, the top most factor that any retail banking company should focus on is credibility and dependability.

Besides credibility, the banking institutions should be able to differentiate themselves with deeper penetration and locational reach. Thanks to its legacy of generations and its majority ownership with the government, SBI has penetrated into every nook and corner of the country with more than 11,111 branches. This gives it an unique advantage of wide spread distribution capabilities of its products and certainly adds to the confidence of its customers.

Then, of course, the most important differentiator is ‘the quality of service’. It should be professional, effective, timely and efficient. For this, the banks should adopt the latest technological advancements and innovative methods so that it’s in a position to provide better quality of service to its customers. For instance, some banks have tied up with leading stock broking companies, so that the online trading facilities can be made available to all the account holders of the bank. These kinds of tie-ups help banks to provide better service and also attract more clients.

No doubt, the banking industry circles around the concept of ‘interest rates’. But, as the entire banking industry of the country is regulated by the RBI, more or less, the interest rates will fall in line across all the banks in the industry. Hence, beyond a point, it’s not the interest rate factor that can really form the basis of competition amongst banking institutions. Moreover, broadly speaking, ‘interest rate’ for a bank is a ‘commodity’.

Therefore, it is always sensible and profitable for any banking institution to entice customers by providing ‘service’ elements such as credibility, deeper penetration, technology and innovation.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Events at IIPM
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM - Admission Procedure
IIPM, GURGAON


Monday, December 28, 2009

THE BAZAAR AND ITS MOODS

KISHORE BIYANI, CEO, PANTALOON RETAILIf you need any insight about Indian consumers, Biyani is your man. In conversation with this magazine, he gives a few fast facts about changing the name of the retail game

Kishore Biyani is beaming from ear to ear. At a time when even heavyweight rivals in India’s organised retail jamboree have been browbeaten by the economic turmoil, the smart and savvy retail czar has done it again. Pantaloon Retail (PRIL) from his stable has grown more than 30% in the last fiscal. Ask Biyani the key to this good fortune and he reiterates his tried and tested mantra about delivering value to customers.

“Even during a slowdown we continued to add value. In Pantaloons, we streamlined the product offering and actually maintained prices at 2007 levels,” Biyani explains. Not a hollow boast! Thanks to their long term relationship with local suppliers across the country, Pantaloon was even able to roll out two collections last year (when rival Westside could only manage one) and also keep a check on input costs. “We also strengthened our sourcing and quality control,” adds Biyani. Besides, Big Bazaar went on a spree of innovative schemes and offerings to entice consumers to open their purses, enabling Biyani’s hypermart format to contribute roughly 60% to Future Group’s turnover for FY09.

What’s more, Biyani sure knows which side his bread is buttered. Taking stock of the changing global economic situation early last year, he decided to continue focus on the two cash cows of the retail industry – food and apparel, instead of spreading his tentacles in specialised retail formats (like white-goods). Incidentally, food and apparel together contribute more than 50% of Pantaloon’s value chain business thanks to higher margins (prêt-a-porter has an average 35% margin, while there’s an average 12% margin in food retailing). Small surprise, irrespective of low volume growth, Pantaloon stood tall as the golden goose for Future Group.

No wonder Biyani is easily talking of investing a cool Rs.350 crore in Big Bazaar, a part of which will go toward adding 45-50 new Big Bazaar stores during the current fiscal. At a time when lack of funds is putting a stymie on expansion plans of players like Shoppers Stop, Biyani is exploring multiple options for raising more funds for expansion. “Internal cash accruals would also play a part,” he explains.

So far so good. Biyani’s retail ride is progressing almost without any bumps. But the road ahead may not be smooth. A key concern is that the group is bidding adieu to its existing JVs with several companies. Problem is the threat to outside brands from PRIL’s in-house labels. For starters, PRIL’s JV with Planet Retail Holdings and Blue Foods has already been terminated. But Biyani denies being bogged down by such issues, instead reveling in his future expansion plans: “We will be consolidating our businesses and large formats like Big Bazaar, Food Bazaar, Central, Pantaloons, Home Town, eZone, etc by June 2010.” We are waiting, Mr. King of Indian Retail!

Angshuman Paul

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Event at IIPM
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM - Admission Procedure
IIPM, GURGAON


Tuesday, October 13, 2009

Heal it, now!

Are high heels a part of your dress code? There are reasons they shouldn’t be...

A stylish woman wouldn’t be caught dead without her stilettos, which makes a lady look taller and sexier. It’s no wonder then that the swish set swear by them and have managed to get accustomed to the discomfort caused by them. At the beginning, one unconsciously keeps reminding oneself to be cautious and maintain their balance, because if distracted, they realise that they can easily twist their ankle! “It gives me a stylish posture, and makes me look classy and confident, which is why I wear heels,” says the perky 23-year-old Ruchika who works for a restaurant in Delhi. Agreed, heels do accentuate the curves of the body and gives one a smart look, but it’s also important to be aware of the price one might have to pay in future...

A recent research highlights that high heels, and also the latest wedge heels, can cause enough damage to the body to last a lifetime. Especially with numerous brands of shoes flooding the markets, a steep rise in problems like knee injuries, hip injuries and lower-back problems has been noticed. Pam, who has a sedentary job, has been wearing high heels since her college days and says that she has read a lot and is “aware of the problems that heels can cause” and therefore, at the hint of the slightest of pain, Pam gives her feet some respite by wearing flats for the next couple of days or so. It’s important to give your feet comfort, like Pam does, but let’s also understand the fact that the damage caused to the body because of regular use of high-heeled shoes mostly shows when the lady reaches her 30s and 40s. Dr. Govind Singh Bisht, a foot-care specialist, says, “When we stand, our weight is equally distributed. High heels give pressure on certain muscles and joints of the knees and the back, which causes pain and can lead to arthritis. Girls mostly go with the latest fashion trend and usually don’t know that it’s around the age of 30-40 that joint problems set in.”

As a note of precaution, he advises, “For a sitting job, wearing high heels is alright, but in a place where one has to stand for hours or walk around, it’s always preferable to wear very little heels.” Not flat shoes, but ones with small, about one inch, heels because entirely flat shoes too can cause severe foot pain, shooting pains in the shins, bunions, back aches and arthritis!

So, whether wearing heels is a fashion trend or whether it increases one’s sex appeal, it’s always advisable not to harm one’s body! Instead, why not learn to carry off ‘comfort’? After all, it’s our feet, which will take us a long way!

Spriha Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Event at IIPM
2300 IIPM students get jobs
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM, GURGAON

Monday, July 06, 2009

It’s a $10 billion bait that Aircel is throwing into the Indian waters... But will the fishing rod hold? Surbhi Chawla questions its logic & strategie


Four Phase of IIPM Global Plans

Perhaps it was nothing but the ‘Divide and Rule’ trick that made the British rule the Indian subcontinent for centuries. Dividing the region, on the basis of caste, colour and above all religion not only gave them a superb control over its natives, but also kept stuffing their treasure chest. It just appears that the thought seems to be swaying Aircel (a 76:24 JV between Malaysia’s Maxis Communication Berhad and India’s Apollo Hospital Ltd.) too, in the same direction!

‘It’s time to move on’ is what Aircel (which has recently become a pan-India operator) is professing these days. And all by dividing customers on the basis of demographics (region, age, likings, et al)! It is in fact this approach that’s making a lot of people to sit up and take notice of this new kid on the block. But the question is will the company be able to make a mark for itself and give established players a run for their money?

Though Aircel kicked off its operations from the Tamil Nadu circle in 1999, it was only in January 2008 that the company was awarded a pan-India licence and a chance to paint India red and blue. Growing steadily from just four circles (Tamil Nadu, Chennai, North East and Assam), in which it’s already a market leader, the company at present has operations in 14 circles out of the total 23 circles. In fact, as part of its strategy, Aircel has just earmarked a whopping $10 billion (over a period of 3-5 years) for expansion. All to take its subscriber base from 17 million (market share of 5%) to a whopping 30 million mark by the end of 2009 and make its presence felt across India. Well, it is has started the journey from the Delhi circle and by April, Aircel wants to see its flags flying high in Mumbai as well and is then planning to look towards UP, East and West.

But then, won’t Aircel be perhaps the eight (or even the ninth in many cases) service provider to offer its services in certain circles? Isn’t there already an overdose of competition in these circles with very little scope for a newcomer? Moreover, according to a latest report, as the competition ramps up, telecom players, who are in pan India expansion mode, might see their profitability taking a big hit. “We expect the high capex, network opex and subscriber acquisition costs to weigh heavily on the margins of telecom players expanding pan-India (Idea, Vodafone and Aircel), on alternative technology (RCOM, Tata Tele, BSNL and MTNL) or launching fresh operations (Unitech, Datacom, Shyam, Loop, Swan, STel),” says the report by Kotak Securities. Further, many even fear that in the current market scenario, given the high penetration levels, it will be extremely difficult for a new mobile service provider to venture into a new territory and survive. So, has Aircel really done its homework before taking a deep plunge into an ocean full of hungry sharks?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Why has IIPM always been opposed to B-school rankings?
IIPM : One of the leading and most respected business schools
IIPM students on NDTV Television Chat Show
Professor Arindam Chaudhuri says
30 professors of international repute to IIPM

Monday, June 08, 2009

There was a lot of pressure on costs...


The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School

Abhishek Jain
Exec.Director – Precision Pipes

4Ps B&M: Do you believe that the hype behind the Nano will actually be able to meet the reality?
AJ: The whole concept of Nano is very sound and the opportunity to be capitalised upon is very huge. However, there is no denying that there will be a huge gap in the demand and supply in the short run.

4Ps B&M: Any particular incident that you can share while working with Tata Motors.
AJ:
There was a lot of pressure on the cost aspect in the whole production process of Tata Nano.

4Ps B&M: Do you believe that Nano will be able to replicate the success of Maruti 800?
AJ:
You can’t compare both the models with each other. When Maruti 800 came, the market dynamics were very different and more importantly, very few options were available to the consumer. But there is no denying the fact that Nano will surely bring a wave of excitement and change in the Indian market.

4Ps B&M: Will Nano be a profitable product for Tata Motors?
AJ:
Well, if you talk about the long run i.e. when their Gujarat plant kicks off and production starts happening at the full capacity, it will surely be a very profitable product. And more importantly in my view, they should cut down on their production of LCVs as they are not doing pretty well.

4Ps B&M: Can you elaborate on your working experience with Tata Motors?

AJ: It has been a very overwhelming experience and very good for our company. We learned a lot from them.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Monday, June 01, 2009

A miscued opportunity


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Their financial health and brand image have taken a beating globally. Will there be any takers when India opens its arms to foreign banks?

Bayerische Landesbank AG (Bayern LB), an unfamiliar name in the Indian financial domain, is winding up its representative office in Maker Chamber VI, Nariman Point, Mumbai, even before it could make itself known. On the other hand, the oldest foreign lender in the country, Standard Chartered, is keen on making its hold stronger by acquisitions once the sector is opened for foreign players.

On the back of the global financial meltdown, the case of Bayern LB is not exactly what foreign banks are going through in India, though it’s true that most of them are critically reviewing their India strategy. The review is well justified for the fact that under the spillover effects of the global turmoil, growth dynamics of the Indian banking sector are undergoing changes. Also these banks are facing a real tough time on their home turf itself, which is forcing them to be more focused on their domestic strategies. But then, Darwin’s theory, survival of the fittest, is always there.

It is true that on the surface most banks in India have similar levels of profitability. But nonetheless there are “dramatic differences” in the underlying economics. A glance at the financials of Citibank, Standard Chartered, HSBC, ABN Amro and Deutsche Bank reveals that the former four have a similar split in revenues (65-70% from interest income and 30% from treasury) and for the latter the split stands as 50% form interest income and 40% from treasury. On a cumulative basis the net profit of these banks rose by 44.5%. Nevertheless, the foreign banks are experiencing a moderation in their growth rate (blame it on the fallouts of their global parents). Data from RBI (February 2009 bulletin) reveals that the credit growth of foreign banks operating in India dipped from 30.7% for the year up to January 2008 to 16.9% in January 2009. The net NPA ratio (2007-08) too has been escalating. To put into perspective the ratio for Citi is pegged at 1.23, up from 1.02. For Deutsche Bank it is 0.22 up from 0.01, for HSBC it is 0.58 up from 0.43 and for Barclays the ratio stands at 0.42.

The contours of the foreign banks (considering the review of policies on the presence of overseas bank in 2009) which are involved in a range of activities like consulting services, arranging trade finance, providing support to credit and project finance for infrastructure, energy, oil and gas through the balance sheets of their global parents is unlikely to yield any greater leeway. Dr. Rupa Rege Nisture, Chief Economist, Bank of Baroda, outlines, “Opening up the sector for foreign banks or infusion of foreign capital may help resurrect the weak banks in the private sector.” She further adds that the entry of foreign banks would greatly facilitate the process of consolidation and convergence of banks.

However, it will be a real challenge for the foreign banks, as they cannot raise money from the Indian market by getting listed on Indian bourses, which needs them to convert their Indian branch into a wholly owned subsidiary (WOS). And for the same they need to be registered. However given the fact that operating as a registered company has its own hassles including multiplicity of supervision, disclosure norms, minimum capitalisation (Rs.3 billion) et al, foreign banks would see no additional benefits in that. Changing global dynamics will ensure that despite the challenges, the entry of foreign banks will reduce the financial constraints in the economy. But then, that’s just theory. On pragmatic grounds, let the global parents revive first… till then rainy days ahead!

Gyanendra Kashyap

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Thursday, May 14, 2009

The ‘bullion’ $ advice


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Gold has always been a wealth preserver & not a wealth creator

“All that glitters is gold.” Though antipodal of the famous Shakespearean tad, it fits pretty well in the context of gold in today’s times. While investors are wary of the equity market, gold is hell bent on breaking all historic price records. So, is it a golden time to invest in the bullion?

From Rs.10,658.75 (per 10 gm) on January 1, 2008, gold prices have taken a giant leap and touched Rs.14,315.00 on February 11, 2009 – a phenomenal 34.30% increase in just one year. Even, between 2000 and 2008, gold has been averaging 14-17% annualised returns. Amar Singh, Head of Research, Angel Commodities confirms, “Gold buying in the last one year has not yielded any losses.” This is primarily because the base cost of bullion can never become lower than its cost of production unlike in equity market. So, “it’s always safe to invest in gold for long term gains,” agrees Pratim Patnaik, AVP and Head Retail Business, Kotak Commodities.

But then, this has not always been the case. In fact, gold has never been a real wealth creator; rather it has always acted as a wealth preserver. For instance, if you had invested Rs.100 in gold 20 years back, it would have fetched you Rs.387 today, however the same amount would have garnered Rs.2,310 if it had been invested in stock market. And of course, our favourite Buffett considers this commodity amongst the most useless investments. Well Warren, we don’t invest in gold, and we still aren’t ‘bullionaires’.

Savreen Gadhoke

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Wednesday, April 22, 2009

The whine-whine game!


IIPM set to beat economic slowdown

And this war is getting more intense with every passing minute! The reason for this is very simple – in most developed countries, including America, DTH competition is mostly into providing niche content; that is, all the big networks either have their own DTH services or they form exclusive agreements with specific DTH providers, encouraging customer to choose which channels they would want to watch and which they would rather give a skip.

However, this is not the case in the Indian market as the Telecom Regulatory Authority of India (TRAI) has clearly mandated that no broadcaster can offer content exclusively to a specific DTH player or have their own channels that would not be available on the other platform. The logic given by TRAI is that right now, the market is in too early a state and it is only when there would exist perfect competition that one can look at allowing content differentiation. Admittedly, some players in the industry do not agree with this point of view. Vikram Kaushik, Managing Director and CEO, Tata Sky, firmly states, “With so many players already in the market, I see no logic as to why we should not be allowed to offer content differentiation.” Justifiable? Perchance, as it is true that in the entertainment industry, it is the content that reigns supreme; not so in the Indian context. Leave alone channels, even the movies that are available on the pay-per-view option of various DTH operators is most of the times exactly the same.

Technology, what could have been the other differentiator in this industry, also does not hold its weight in water, as most operators are operating on the same technology platform. If one considers market dynamics, Tata Sky logically has been in an advantaged position to cater to the la-crème of India as it is the only DTH provider to offer a separate set-top box that enables consumers to pause/rewind live TV, apart from even allowing them to record their favourite programmes. But even this so called ‘differentiation’ is quite temporary. It is reported that BIG TV and Sun Direct are planning to offer similar set top boxes by the end of this fiscal. To that effect, Sun Direct is still quite tight lipped about its venture in this field, but insiders at BIG TV have already revealed that their pricing for a similar service would be around half the cost of Tata Sky! Applying similar strategic think, with competitive rivalries expected to go astoundingly high, most players in this sector have chalked out large advertising budgets, and even cornered many celebrities as brand ambassadors. As a matter of fact, Airtel Digital had as many as 10 celebrities in their launch ads; and the company has set an ambitious target of grabbing a market share of 20% in their first year of operations.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Wednesday, April 01, 2009

Brains that Built Brands in 2008


1500-plus IIPM students placed across the country with 44 bagging international offers

In the cutthroat world of marketing, where brands and campaigns have a tendency to become history quickly, it takes a lot of guts to create and sustain a brand in a way that it becomes an icon. It takes a lot of fanfare than just plain old hoopla, to make the brand live long and mesmerise the audiences forever. However, some enduring legends thrive on this extremely tough, unforgiving environment. With their focus on innovation, customer obsession, partnership and networking, they have not just brought their brands to our living rooms, but have also made them a part of our daily vocabulary. They are more than just smart people who understand their brands well. 4Ps B&M profiles the branding masterminds who created history in 2008...

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM set to beat economic slowdown
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Friday, March 20, 2009

Take the call!


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Picture this – you buy an asset worth Rs.1651 crore during early 2008 and you manage to find a wiful suitor who values it for an unimaginable Rs.10,200 crore just nine months later! Murderous profit booking; but at a time when the entire Global Inc. community is finding cash hard to come by to finance deals, here is Unitech selling 60% of its telecom asset for a handsome Rs.6,120 crore to Norway’s Telenor!

Unitech Telecom plans to kick-off operations by H1, 2009 and thanks to the deal, Unitech would derive great benefit from telenor’s expertise in both emerging and mature telecom markets, and that certainly is not a bad business proposition in a nation where the monthly mobile growth stands at a healthy average of 4-5 million as Sanjay Chandra, Chairman, Unitech Wireless affirms, “We believe Unitech Group’s local position and strengths coupled with Telenor’s technical, operational and marketing expertise will form a winning team.”

However, this is not the only deal which has promises galore for the growth of telecom sector in the country. Earlier, Swam telecom had offloaded a 45% stake to UAE-based Etisalat for a huge $900 million. So was it another instance of insane profit-making too? Indeed yes! Swan Telecom had bought the telelcom licence for 13 circles on the 2G platform for a paltry Rs.1,537 crore ($330 million). Subsequently, it sold 45% of its stake to Etisalat for Rs.4,500 crore ($900 million), taking its book value to a monstrous $2 billion! Yes, the two telecom players booked huge profits, it was more of a lesson on ‘how to make money during a downturn and do good to the sector and economy at the same time!’

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Friday, March 13, 2009

Glittering like never before!


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Gold has always enjoyed the status of a safe haven. But will the glittering truth allow investors to heave a sigh this time too? 4Ps B&M’s Sunanda Roy explores...

D iamond or gold! Which one do you think is a girl’s best friend? Confused?! Certainly the fight has always been on (and will continue forever) when it comes to choose between the two. However, there are some that seems to have come upon a decision – of course that’s not girls – and have finally placed their bet on one! Well, those weary souls happen to be none other than stock market investors, to be precise the retail investors.

Certainly with a volatile stock market and FIIs pull outs amid equally dull macro indicators the worry of the hour is where should a layman place his savings? In a line – what is the best place to invest? And the sole resort at the moment seems to be gold. Raison d’être, prices of gold have almost doubled in the last few years and experts anticipate them to further keep on as they feel demand will continue to beat supplies for several years.

But then gold too, is now fraught with risks as the global economic outlook remains uncertain. Like everything else, their prices too move up and down. “If the global economy and thus the markets do bad, gold will climb in value. Else it might remain range bound or may even decline. For Indian investors there is an added worry of exchange rate risk since the rupee price of gold will be impacted by both dollar price and rupee-dollar exchange rate,” agrees Swapnil Pawar, Director, Park Financial Advisors. So, on account of this dual uncertainty, is investing in gold recommendable? “Yes of course! Gold or diamonds is anytime a better investment compared at least to real estate and stock market,” answers Sanjay Kothari, Ex-Chairman, Gem & Jewellery Export Promotion Council.

No doubt, gold enjoys the status of a safe haven, but it too has been underperforming in recent times due to continued sell off by fund houses and investor community. Although in the short run gold might be weighed down by the appreciating US dollar but in the long term its bullish sentiment is quite intact and its appeal as a safe investment tool in times of uncertainty may attract some fresh buying in days to come. Agrees, Pritam Kumar Patnaik, Associate VP, Head Retail Business, Kotak Commodities, “Gold has always been an investment for retail public. The risk reward ratio in gold is highly favourable for the long term investors as the returns are expected to be skewed positively”.

Moreover, as markets across globe are going through turbulent times where financial safety is of paramount importance and “since price of gold is negatively correlated to the movement in stock market, investing in yellow metal can certainly provide safety to the investors,” feels Amar Singh, Research Head (Commodities), Angel Broking. In addition, gold prices have remained almost the same as at the beginning of the year (in rupee terms) while all other markets have plummeted drastically. This too works in favour of gold. Adds Madan Sabnavis, Chief Economist, NCDEX, “Gold is a very good portfolio diversifier, hence can be used as an investment irrespective of what happens in other markets. The coefficient of correlation is low vis-à-vis stock markets and GSecs”. Further, as a high degree of uncertainty continues to be attached to paper assets, gold is likely to emerge victorious.

But then how long will this winning streak continue and to what levels? “We expect gold prices to touch a level of $640 per troy ounce in short term. Domestically by incorporating the average USD/INR rate at Rs.50 the expected gold levels will be Rs.10,360 per 10 grams. However, we expect bargain buying to emerge around $640-650 levels which may take the prices back to $780 levels in 3-4 months,” Ashok Mittal, VP & Country Head, Karvy Comtrade tells 4Ps B&M. But then Pritam Patnaik from Kotak Commodities offers a different view. “Gold is largely a currency play and lot depends on the developments post the G-20 meeting. We expect things to get worse in the next six months and gold is likely to trade around $1,130 an ounce during the 1QCY2009,” says Patnaik.

Certainly, the economic perspective to the price levels depends a lot on the dollar-euro relationship. If the dollar depreciates, then the price of gold will move up. So, one needs to take a call on how the dollar will behave which depends on the actions of the Fed and ECB in response to the monetary situation. Today both the central banks are focused on lowering rates, which in turn will speed up the economy, leading to higher spending and probably the deficits too.

So with the entire positive and the negative perspectives on the platter, their still remains a valid question – what portion of an investor’s portfolio should be in gold? “Normally it should be 5-10%,” feels Swapnil. No doubt, for the long haul, gold works as a good diversifier. But the portfolio should be created in a manner that it diversifies the risk of the investor. Hence, an even distribution based upon the risk appetite of the investor is the best way to go for. Even John Mulligan, Investment Marketing Manager, World Gold Council, says, “Our analysis, using state-of-the-art portfolio optimisation techniques, has shown that even with very conservative return expectations for gold, portfolios with a typical mix of equities and bonds will benefit from an allocation to gold, from as little as 4% in a low or medium risk portfolio to 10% in a high risk one”. So, by now you too would have definitely decided on who is your best friend!

Sunanda Roy

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
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IIPM, GURGAON

IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
Why Study Abroad When IIPM Gives You 3 global Advantages!