B School in India-IIPM - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Dr. Jurgen Gessler

President & CEO, Porsche Design Group (PDG)

The toughest part of my job is to explain the intangible value of our brand that has existed for so many decades. But to talk about one memorable marketing moment is a tough task. However, here is one – our 100th store globally, which also marked our entry in the Indian market. Through our public relation managers and our Indian partner, we designed a store, which highlighted our rich design. The form and function of the store was meant to change the way people used some of the most basic products in their daily life, be it the wrist watch or a typical toaster. It was typically a different experience.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” – The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read…

The Sunday Indian:-

B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine’s B School Ranking Scam Exposed

Business Standard Exposes the Outlook Magazine Money Editor

Don’t trust the Indian Media!

IIPM enters into media education

IIPM makes record 10,000 placements in five years

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. – For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Set to play catch-up...

Europe’s biggest carmaker, Volkswagen, post the decline of US auto giants and in the midst of a restructuring of the European automobile industry has ambitions to become the world’s largest automaker. Their first move has come in one of the world’s largest auto markets India. The plan is to cash in on their 19.9% stake (worth $2.5 billion dollars) in Suzuki, Japan’s 3rd largest automaker. VW, which is China’s largest automaker and world’s second largest is hoping for both organic and in-organic growth in the Indian market. According to Vaishali Jajoo, auto analyst at Angel Trade, “In partnership with Suzuki, the VW Group can take a big step forward in the compact car segment, particularly in emerging markets. In turn, Suzuki can benefit from VW’s experience with efficient and environmentally-friendly drive train and vehicle technologies.”

Anchal Gupta

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
IIPM Related Links
IIPM ISBE Programmes
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Detail of all IIPM branches
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

What’s in the name?

IIPM makes record 10,000 placements in five years

Just months after ratan tata showcased the nano, rajiv Bajaj is ready with his prototype of the small car in alliance with Renault. However, the small car plans of the Bajaj-Renault JV haven’t really been able to match the pace of the former so far. In fact, the prototype that was showcased in 2008 carried a Bajaj logo, but during his last visit, Carlos Ghosn, CEO, Renault, said that there were some branding issues and Bajaj Auto may not get a place for its logo on the car. But then, one should not forget that Renault has not yet tasted success on the Indian turf. While its JV with M&M is riding through choppy waters (with the falling sales of Logan, its tie-up with Ashok Leyland too is on the rough lane. This makes it all the more imperative for the French automaker to get its small car strategy right in India. “Keeping in mind the size and potential of the Indian small car market, getting the small car right will be vital for both Bajaj and Renault,” explains auto expert Tutu Dhawan. Moreover, there will be millions of Tata Nano running on the road by the time the duo launches its product in 2013. So, before thinking of giving competition to Nano, Renault should re-consider putting Bajaj’s logo on the small car as despite being new to the four-wheeler industry, the small car may benefit from Bajaj’s existing brand equity in the country.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

The top guns of Indian automotive industry are hurrying up to make a mark in the pre-owned car segment,

but has the Indian consumer moved beyond conventional local second-hand car dealers? By Pawan Chabra

It was always there in the mind of Aryan Oberoi, 29, (working as an Area Sales Manager with a MNC bank) to buy a car for his beloved wife. But then that was before the slowdown blues hit the market. However, now that he genuinely feels that the economy is out of the woods, his plans are back on track again. But hey, not exactly how he thought earlier. After losing a sizable amount of money in the stock market and still waiting for this years increment, he is now considering options of buying a pre-owned vehicle instead of his original plan to buy a brand new A2 segment car (entry-level hatchback). Not to mention the long-waiting lists in this particular segment too has contributed to Oberoi’s change in decision.

However, deciding to buy a pre-owned car, now he is face to face with a new dilemma. As per him, “Buying a pre-owned car makes more sense for me at the moment. But I am still confused between the company certified pre-owned showrooms and the local car dealers.” But he is not the only one, there are many like Aryan who are facing the same dilemma of choosing between the certified and the local car dealers, showing that the neighborhood second-hand car dealers still play a vital role in Indian consumers’ minds. On the other hand, the big wigs of the Indian automotive industry are jumping in to the pre-owned cars arena with all guns blazing, behaving as if the Indian consumers are just waiting for them. With the two ends responding differently, has the Indian consumer started to move beyond the conventional local second hand car dealer, remains the biggest question to be asked?

The concept of certified pre-owned cars is not new to the country as Maruti’s True Value was launched as early as 2001. And without any doubt, the market leader of the Indian automotive industry, Maruti Suzuki, also holds the same position in the pre-owned segment. In fact, Maruti’s True Value has the largest network in the industry holding a mind-boggling 318 outlets in 186 cities. The other big names operating in the industry are M&M’s First Choice, Honda’s Auto Terrace, Toyota’s U Trust Toyota and GM’s Chevrolet OK, who are super active currently in their efforts to make pre-owned cars a significant contributor to the top-line of their company. Moreover, the tussle between BMW and Mercedes Benz is now all set to enter the pre-owned segment. BMW, which has no presence in the used car segment so far, will be launching its second hand car arm by next year in competition to Mercedes’ already existing pre-owned car arm.

However, of late, the point of attraction has been Hyundai Motors India Limited (HMIL). The company which launched Hyundai Advantage in 2006 with the aim to cater to the needs of the customers, with 6 dealers across 6 prominent locations in India is today accessible to around 69 operational dealers across 49 locations in India. Add to it the fact that the company now aims to take the number up to 108 dealers across 59 cities by the end of 2009 itself and then to 200 in another 12 months. “We want to aggressively focus on Hyundai Advantage, as it will not only help us retain our old customers through exchange and upgrade schemes, but will also make an interesting business proposition given the phenomenal market for used cars in India,” explains Arvind Saxena, Senior-VP – Marketing & Sales, HMIL. Saxena further added that there are around 1.3 lakh vehicles being sold in the organised pre-owned segment every year and the number is expected to grow by many folds going forward. But HMIL is not alone which is expecting a surge in demand in the pre-owned car market. GM India, which launched the Chevrolet OK programme in April this year, has already surpassed its targeted figure of 500 vehicles in the current calendar year by selling around 620 vehicles by the end of October. “We launched our pre-owned car business in April 2009 with five outlets. The company now has 22 outlets and by December 2009, we propose to have 30 Chevy OK outlets across the country. The Indian consumer is evolving with the time and the popularity of certified pre-owned car showrooms in the country is increasing very fast,” avers P. Balendran, VP-Sales, GM India.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

CAN YOU SELL IT FOR ME?

It was just two years back when Hero Honda started engaging villagers to sell its two-wheelers, and that’s when the turnaround began for it

What happens when you engage someone from your target audience to sell your product to the rest of the group? A super sale! And that’s what exactly came about when the country’s largest two-wheeler maker, Hero Honda, decided to try out this novel idea and that too at a time when it had just started feeling the competition heat.

The company initiated its Har Gaon, Har Aangan campaign in December 2007 wherein it adopted a three-pronged strategy. First, the company referred to its Usage & Attitude study conducted by its in-house research agency and identified the potential customers in villages across the country. In the second stage, it charted out events (like festivals, marriages, harvests, et al) in the villages so that it can take advantage of the cash holding capacity of the villagers. And lastly, Hero Honda entered into numerous vehicle finance tie ups with NBFCs, cooperative banks and regional rural banks to supply enough cash to the consumers.

However, the most important decision which it took while implementing its rural strategy was that it trained around 500 rural sales executives to sell its bikes to the villagers. It even conducted meetings with village sarpanchs, headmasters and anganwadi workers in villages across the country to enhance its reach. They also visited the potential customers at their homes and invited them to drop in at the company’s dealerships, located a few kms away. In fact, the occurrence of these visits increased many fold during the times of festivals. As Anil Dua, Sr. VP (Marketing & Sales), Hero Honda avers, “The study captured every aspect of the potential customers’ lives. It tracked aspects like the level of awareness of brand Hero Honda, the current modes of transportation and their purchase behaviour, et al.” So, it’s no wonders that Hero Honda generated 45-50% of its total sales from semi-urban and rural areas in FY’ 09. Further, Har Gaon, Har Aangan campaign has not only helped the company to develop a new relationship with its rural consumers, but also gave it an opportunity to increase the two-wheelers penetration level in rural India, which still stands at just over 8%.

What’s more? Encouraged by the success of the campaign, Hero Honda is now all set to roll out its on-ground activation for rural consumers. Further, it has also doubled its touch-points in rural areas from 2,000 in 2006 to nearly 4,000 in 2009. So, now you know what it takes to sell your product in the hinterland!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

What’s the magic word?

IIPM: An intriguing story of growth and envy

“We can’t comment on the stock price as it largely depends on the volatility of the market,” says the Jet Airways’ spokesperson. Even Prakash Mirpuri, the spokesperson of Kingfisher Airlines refrains himself from commenting, quoting similar reasons. No doubt, after going through their worst financial phase, a sense of self doubt and susceptibility is ought to linger among these airlines.

But, with the economy finally showing some green shoots, it’s the increase in air traffic (which registered a 27% yoy growth in August 2009) over the last few months that perhaps seem responsible for the return of the investors’ confidence on these stocks. “The airline industry has been through the worst and the outlook is now more positive. Traffic is returning. And with the overall economic outlook strengthening we see an increase in the demand for air travel,” agrees Binit Somaia, Regional Director, Centre for Asia Pacific Aviation (CAPA). But the real question is – what are airlines doing to win back their investors’ faith and what is it that has really encouraged investors to invest in their stocks?

Certainly, after being battered and bruised for almost two years by one of the worst turmoils in the sector which almost grounded many of them, the players have learnt their lessons. In fact, they are now working on more

financially feasible and sustainable strategies, not only for themselves but for their stakeholders as well. “These revival strategies adopted by the airlines would definitely give a boost to the confidence of the investors,” avers Hatim Broachwala, Aviation analyst, Khandwala Securities.

Further, the big daddies of the sector – the full service carriers (FSCs) like Air India, Kingfisher Airlines and Jet Airways – rightly understanding the demand supply mismatch, have not only curved their invariable fleets and destination expansion spree, but have also implemented capacity cut and route rationalisation strategies. Keeping in mind the cost conscious Indian audience and the success of the low cost carriers, FSCs have also adopted the low-fare-no-frills model in a big way to boost, both their toplines and bottomlines. Moreover, they have even adopted various cost cutting measures – from reducing the free in-flight services, issuance of pink slips to forming cost sharing alliances – to make their business more financially viable.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

ONCE MORE, DESIRE MORE

“When I joined the company, it was going through an aggressive growth phase and I realised that the brand needed to keep pace with that and reflect our aggression and internal targets,” reminisces Anisha Motwani, Executive VP-Marketing, Max New York Life (MNYL). In August 2008, MNYL revamped its brand identity and changed its positioning from ‘Your partner for life’ to ‘Karo zyaada ka iraada’ in its endeavour to keep pace with young India, aspiring to live and dream more. It was, however, not just about changing the baseline, as there was also a need to make the brand come across as an aggressive and vibrant brand. Besides, due to the slowdown, consumers had started exhibiting concerns over investment units going down and that grouse had to be reversed and even taken advantage of. But it all had to be done with optimism so that when the economy bounced back, the slogan would still be relevant. “Even in the worst of the downturn, India continues to be the most optimistic country. So we zeroed in on a more aspirational proposition…” says Motwani.

With this ‘zyaada’ positioning, MNYL is now hoping to be among India’s top five insurance companies. Given that their slogan delivers on the new credo of a young, demanding and unrepentant India (Karo zyaada...), MYNL’s ambitions are not completely misplaced!

Savreen Gadhoke

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

... and the shakers

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

l In less than nine months of starting operations, TapRoot India, founded by Agnello Dias and Santosh Padhi, have added two more feathers in its cap – Fox History & Entertainment channel and National Geographic channel. It seems the Aggie-Paddy duo is gradually cornering media-based clients with The Times of India and Mumbai Mirror already in their kitty. TapRoot India also handles the account of Incredible India and Nirma l Percept/H, which was hitherto handling Toyota’s Sports Utility Vehicle (SUV), Toyota Fortuner, will now handle the creative duties of the automotive major’s entire SUV and MUV (multi utility vehicle) portfolio, which includes Toyota Innova, Prado, et al. The account size is estimated to be Rs.25 crore.

l Going by the global shift of Unilever’s Vaseline account to Bartle Bogle Hegarty (BBH), its Indian subsidiary has also shifted the coveted Vaseline’s account, which was handled by Lowe Lintas, to BBH India. BBH India will handle the entire Vaseline portfolio including Vaseline body lotion, Vaseline petroleum jelly and Vaseline Lip Care. The account size, however, could not be ascertained.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian :- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

The challenges are mainly local

IIPM 3-year full-time Integrated (MBA BBA) Programme

Rajiv Venkat, Executive Director, Teracom – a leading tower company talks to 4Ps B&M about what is holding back the growth of the tower segment in India. Excerpts: 4Ps: How is the tower industry shaping?
RV: The business of setting up of telecom infrastructure in India has been on an upswing, especially in the last one year and has a lot of potential for positive growth in the future as well. There are two reasons for this unprecedented growth. Firstly, all the incumbent service providers are expanding their networks and secondly, there is a new generation of service providers which is coming in, particularly players like Aircel that are expanding on a pan India basis. In fact, telecom infrastructure players like Unitech Wireless, Swan, Loop, et al, plan to expand their business in the near future. Also, BSNL has embarked upon one of the biggest network expansion plans in India for 93 million lines, which will again generate huge demand for players like us.

4Ps: What about the challenges faced?
RV: For a turnkey infrastructure set up company and service provider like us, the challenges are mainly local. The cost of labour, the vendor, supplier base, the approvals for land, et al, are all regional and location based issues which are to be dealt with to grown on a pan India basis. Then, steel prices are also critical to our success as it forms an important part of our capital investment in setting up of infrastructure.

4Ps: What are the growth drivers in the long term?
RV: Technology is undoubtedly going to be the biggest growth driver. If you see, apart from the business of telecom tower projects implementation, the newer technologies that are coming up are going to be working on the same or similar infrastructure.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

IIPM - Admission Procedure
IIPM, GURGAON
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

It’s the race for valuation rather than value creation that leads to businesses being managed

as MF portfolios rather than with an approach of organisation building

J. P. Singh
Management Consultant, JPS Consulting

As a child, I used to be a pretty good student of mathematics. I guess grilling on sums and tables, which is the norm of Indian school curriculum, contributed tremendously to it. Practice sessions, mental maths as they also used to be called, expected one to rattle off answers to a barrage of questions like 2X2=?, with lightning speed 4! Yes! You would be ridiculed in class if your answer happened to 3 or 5. But, during my management education I was exposed to something ‘illogical’. A ‘Holistic’ approach could actually make ‘Whole greater than the Sum of Parts’ according to Gestalt, I was told. Now what was this new mathematics? We were to unlearn some of the ‘exactness’ of mathematics and were told that when systems operate synergistically, a ‘resonance’ effect actually can lead to such a phenomena.

However, business, I realised, is not mathematics. It is philosophy, an approach, a mindset. Primarily, organisations exist only for two reasons. One, to create value for customers and two, to create return on investment for owners (in that order). In social organisations also these remain valid, but may be expressed as one, to create value for the beneficiaries and two, to create a ‘Surplus’ through efficiencies.

The world is one continuum of energy, represented by different frequencies manifesting as particles. The higher the frequency of a ‘wave particle’, higher is its mass as manifested in the ‘particle’. Business units also replicate such energy continuums and particle duality in a similar way. When they resonate with the same frequency they are one particle of existence. Different frequencies will have them vibrating as separate particles, obviously connected by a weak energy flow, which exits in the cosmos in any case, between diverse entities as well. What then is the purpose of ‘applying autocratic force’ to have them together?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you
IIPM 3-year full-time Integrated (MBA BBA) Programme

Most Trusted Brands

• Crocin • Maruti Suzuki • Dettol • Tanishq • LIC

Ask ten people around you about the first car they have had in their household, and invariably nine will say Maruti. In the last one decade, however, people have moved on to other brands like Hyundai & Tata. But in difficult times, like the one we’re facing now-a-days, customers turn risk-averse and stick to trusted brands like Maruti. With a child around, you just cannot imagine not having a strip of Crocin or a bottle of Dettol in your house, because these two things are as precious as your child. LIC and Tanishq, in a similar fashion continue to influence the buying decisions of Indians with the trust they have instilled in their consumers. Who said trust-like Rome-was built in a day?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!

Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes

The bold and the beautiful!

IIPM, GURGAON

The moment you lay eyes on something that oozes class and elegance, with bold designs combining large weighty metal links, trust it to be Bvlgari! And its latest range of eye-wear is no exception. Reinterpreting Quadrato (one of the most classic themes), the glasses offer a seductive-yet-understated look. At Rs.18,000, its graceful round lenses and unparalleled Astrale frames blend both, tradition and innovation together!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

Harried Potter?!?

Keep him away to keep I.B.S. at bay!

‘They guaranteed I’ll suffer depression. All I’m left with is Irritable Bowel Syndrome.’ Thus goes a bumper sticker currently being displayed with a vengeance by innumerable disgruntled Potter fans across the US. The genesis lies in latest reports from international psychologists confirming that the latest, and worryingly the last, Potter book (FYI: Harry Potter And The Deathly Hallows; that is, if you’re Rip Van Winkle and we’re from the Vatican) has resulted in millions suffering what is now known as Post-Potter Depression Syndrome (PPDS), with key symptoms being depression, irritation, emptiness, anger and also unnatural bowel movement. An earlier survey by AbeBooks.com, a top retailer, found that 63% of readers expect to feel sadness, while 31% would suffer emptiness! Considering that till August ‘07, around 800 million copies of the latest book have been sold in more than 200 countries, one guesses that not justpsychologists, but even rest-room managers (as seems to be hilariously evident in the US already) have quite a task up their sleeves. But help is at hand with many Harry Potter support groups being spawned for PPDS patients, which also intend on incorporating cutting-edge workshops and seminars. So don’t be surprised if the most visited website in your company turns out to be www.ibsgroup.org. What’s that you ask? Tch tch, you forget faster than your visits to the Long John. It is the numero uno Irritable Bowel Syndrome Support Group. Go on, click away, nobody’s watching!

Edit Bureau: Pooja Priyadarshini

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

Bowled over

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Lara, Dev and many others are already on the field. A ball by ball update of Chandra’s Indian Cricket League...

“Had I got those TV rights I was prepared to withdraw from the scene and leave the running of cricket to the board. I will take no steps now to help anyone. It’s every man for himself and the devil take the hindmost.”

These words had marked the launch of the World Cricket Series, a parallel form of cricket in Australia, in the 70s. An angry and manipulated Kerry Packer had roared in front of the official board, promising to change the face of cricket – come what may. Packer was an Australian media baron who was repeatedly refused cricket rights for his network.

Back home, history is repeating itself. And there are not many dissimilarities but for the fact that the home grown media mogul, Subhash Chandra has chosen not to announce the war as vehemently as Packer. Instead, Chandra is quietly making his way forward, picking up names that – once on the field –would shine like stars.

The recent addition to his pack is former West Indian Captain Brian Lara. Chandra already has one of the biggest names of Indian Cricket – Kapil Dev with him and a host of have beens like Tony Greig, Kiran More, Madan Lal, Balwinder Sandhu, Sandip Patel and Dean Jones among others. But, the entry of Lara has upped the equity of Indian Cricket League (ICL) like how. Since the announcement, there is a palpable buzz and anticipation around Chandra’s ICL. What’s more, with Lara on its side, the breakaway ICL is making waves, even internationally now. The rumour mill is abuzz with names like Australian Shane Warne, Pakistani Inzamam-ul Haq and many others who have agreed to bat for Chandra. However, talking to 4Ps B&M, Ashish Kaul, Executive Vice President, Essel Group clarifies, “The last player that we have signed is Lara and the other names are just rumours. We are in the process of putting together the Twenty20 team and expect to hit the fields by the end of this year.”

In true Packer style, Chandra also plans to invest in infrastructure like sports academy, stadiums, R&D cells to search and develop young talent. But the going for Chandra is far from being easy. Right from creating controversies over the league’s name, to barring players who are going the ICL way, BCCI is trying every trick in the trade to stop Chandra and ICL. “It’s normal for BCCI to react in this way. Guess, some people need to react to be heard,” says sports commentator, Gautam Bhimani. The controversies surrounding ICL are so many that some senior players who were contacted by 4Ps B&M declined to even whisper in its favour, for fear of inviting BCCI’s wrath. But unfriendly pitch aside, Chandra is undeterred.

What’s of significance is the impact of ICL on the future of Indian cricket. ICL seems to be the right answer to the allegedly unprofessionally run BCCI. However, the other point of view is not very optimistic. In today’s times, when a viewer has many options and tournaments are in plenty, whether ICL will get takers is not sure. “It will give a new meaning to domestic cricket. But whether it takes off or not, only time will tell. We don’t know if it is only great exhibition as the entry of Lara signifies or it will be a serious ‘country playing against country’,” opines Bhimani. Packer introduced new concepts to cricket like day/night matches, marketing and big moolah which have become the backbone of cricket today. Look out for Chandra’s unique brand of innovations to the game!

Edit bureau: Surabhi Agarwal

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Billboard - Play it your way

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CATEGORY : Billboard
BRAND : Grand Vitara
HEADLINE : Play it your way

4Ps TAKE : Maruti Udyog Limited’s all-new Grand Vitara has hit Indian roads and is out to lure sporty Indians. The single-minded focus is to introduce the new product in a powerful manner to leave a lasting impression (remember, this is a re-launch, so obviously there was something wrong with the company strategy the first time around). The headline ‘Play it your way’ invites Indian consumers to drive the giant vehicle ‘their way’, bringing out the USP of the product: its strength and its rough and tough nature. The visual is sheer eye candy with the Grand Vitara in shades of blue. Wanna drive it your way?

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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...with your friendly-neighbourhood bacteria, as brand ambassador!

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The writing on the wall is clear from the very fact that Nestlé, which till now, had never heavily advertised its dairy products aggressively (in fact, rumour once was that Nestlé India may well close down their dairy operations) is going the whole hog in the probiotic race. This is Nestlé’s sixth brand in the dairy segment.

Not to be left out, Mother Diary has also responded proactively with its huge advertising outlay of Rs.4 crores. But will high-decibel advertising campaigns and claims and counter-claims on who pioneered the probiotics product (both were launched on the same day) give leadership position to any company in the Rs.360 crore curd market?

“The curd market in India is dominated by regional players or is mostly consumed as a home made commodity. Spending Rs.15 on a pack of curd is still perceived as luxury in semi-urban and rural India,” points out a FICCI FMCG analyst. But Mother Dairy denies being bogged down by such issues. Snaps, Paul Thachil, CEO of Mother Dairy India, “Indian consumers were not even used to processed vegetables, but we have made Safal peas a very successful brand. If we offer high quality and constantly add value to our first mover’s advantage, we can establish a new commodity brand too.”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Duelling for Dahi...

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27th July 2007: An unsuspecting Delhi woke up to screaming full page ads in India’s leading newspapers, from rival dairy product majors, Swiss major Nestlé and Indian cooperative Mother Dairy. Nothing earth shattering there for sure, except that the ads worth crores were peddling their respective versions of Probiotic Dahi (or yoghurt, if you please) priced at an average of Rs. 12 per pack.

On that fateful Friday, while Nestlé unleashed its lowfat Nesvita Dahi; arch rival Mother Dairy made its maiden entry into probiotic yoghurt. Soon after, even Yakult Danone India, a joint venture between Yakult Honsha and Danone Group announced its plan to enter the Indian market with a probiotic drink by the year-end.

The probiotic strains with healthy bacteria that build immunity are the latest in a long line of ‘healthy initiatives’ launched by marketers in India to cash in on the growing trend of ‘eating healthy’. The demand for probiotic products globally is already estimated at about $15 billion, and with the Rs.3.6 trillion Indian food and beverage industry extrapolating an extensive growth of 20% in the probiotic foodmarket for this year, Nestlé and Mother Dairy are certainly not misguided in their bacteria-infected ambitions. In fact, the marketing plan over the next few months (as disclosed to 4Ps B&M) is to pump in hundreds of crores of rupees to effectively market this supposedly friendly-bacteria laced dahi.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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A new look at the IT-ITeS Sector

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Who is the top IT-ITeS employer in India? To find out, every year, Nasscom (the National Association of Software and Services Companies) sends out a detailed questionnaire to all its member companies (who account for 95% of the Indian IT software & ITeS industry revenue). The list of the top 20 ITITeS employer for financial year 2006-07 is just out, and this year’s list of companies, collectively, employ over 500,000 people out of the 1.6 million employed in the sector. Here, we give the top 5: 1. Tata Consultancy Services 2. Infosys Technologies 3. Wipro Technologies 4. HCL Technologies 5. Cognizant Other top IT-ITeS employers in the list of 20 include Satyam Computer Services, Hewlett Packard, Genpact, Oracle, Patni Computer Systems, Convergys, L&T Infotech et al. Commenting on the survey findings, Kiran Karnik, Nasscom President, said: “The Indian IT-ITeS industry is India’s largest employment generator in the organised sector today, creating jobs for over 7.5 million people, both directly & indirectly and, as per our research, this figure is expected to cross the 10 million mark by 2010. A varied combination of factors has led to this – healthy growth environment, attractive remuneration and different kinds of employment opportunities in the new economy based on varying skill sets, and above all, the availability of talent in India which meets the employment projections.”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Barbie goes all new age

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And yet another new face of Barbie! This Barbie has just hit the US retail shelves this week, and it promises a lot of high-tech excitement. The world’s favourite doll is now going to be fully loaded; she is also going to double up as an MP3 music player! Not just that, if one plugs her feet into the iPodesque docking station that she comes with, she unlocks pages and pages of games, virtual shops and online chatting functions on the BarbieGirls.com website. But whatever content one surfs for will be charged, and the new doll is a roundabout way of charging for online content. Instead of asking young web surfers to punch in their parents’ credit card numbers, BarbieGirls.com and other sites are sending customers to a real-world toy store first. There is a reason why every little girl’s favourite doll has suddenly gone so hitech. While sales of dolls have been going down, electronic sales of gadgets have been increasing rapidly. So what better way to hike sales than installing something that is bound to grab the eyeballs?

According to TheNew York Times, “With children’s leisure-time habits shifting online, toy companies are responding with new productsthat can be construed as fun, both online and offline. That Barbie in the docking station? Go to a physical store and buy her an extra outfit, and you get access to even more web content.” Nice play, Barbie!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Marketing and Marriages

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The minimum budget for a wedding ceremony is $34,000 and business houses have taken note of this. This is one season, when come what may people are most willing to open their wallets. So smart marketers are using ‘weddings’ as a sure shot opportunity to increase sales. Companies like Sony, Samsung and LG now time their discounts according to the wedding season. It is wedding time when couples buy electronics, household appliances as they start a new life. So Bang and Olufsen, the Danish entertainment giants decided to launch their new range during this time last year.

The mammoth size of the wedding market tempted ‘Bregeut’ the world’s most expensive luxury watch brand to launch in India. Rado of Switzerland too came out with a wedding package of two elegant watches for the bride and groom. Not just that, they even organised a contest where the lucky couple could win a 7-day honeymoon trip to Switzerland!

Titan, India’s leading watch manufacturer too launched its jewellery watches in 2004 in the country, just before the wedding season.

This is that time of the year when Indians have to shop. The favourite item on their wedding list is ‘gold’. So ICICI Bank has come out with 99.99% pure gold coins-which they launched just before the wedding season this year. India after all is the largest consumer of gold with 20% of global consumption happening here, and marriages are the perfect excuse to buy this favoured yellow metal. Marriages bring along with them a whole lot of business opportunities. From hoteliers to chefs to beauticians – all seems to flourish with the advent of the marriage season. Be it VLCC or Kaaya Skin Clinic – all have special packages promising to turn you into a beauty queen on your marriage day, only of course if you are ready to pay a bomb.

With marriage comes honeymoon – the most memorable trip of your life and many tourism departments have worked out special honeymoon packages to attract newly weds. From Australia, to Mauritius, to South Africa, all plan their promotions and advertisements around this time, so much so that Star Cruise has launched a cruise to Lakshadweep keeping those lovey-dovey honeymooners in mind!!

Copyright © : Rajita Chaudhuri and Planman Media.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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