With examples like the Big B soliciting SMS messages and mobile phone calls to ‘Kaun Banega Crorepati-2’ on Airtel, that is, Bharti Group mobile service, and with companies like Nokia advertising on the reality show Indian Idol (which ironically is hosted by Sony, one of Nokia’s competitors in mobile handsets production), the rules of the game are bound to change for the customer’s good!...
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Source :- IIPM Editorial, 2006
For More IIPM Articles, Click here...
Source :- IIPM Editorial, 2006
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