Console game publishers must invest in the mobile gaming market, or risk being completely wiped out
Andrew is the chief marketing officer of an FMCG company – constantly on the move. In fact, most of his time is spent in airport lounges waiting for the next flight out of town. Meet Sandra; a cashier who works at a retail outlet selling furniture – a relaxed job….
What do they have in common? Though these two are no hardcore gamers, but give them 10 minutes to spare, and pop comes out their cell phones and they are busy racing cars, guiding a snake to energy pellets or indulging in bowling on their mobile screens….
Andrew is the chief marketing officer of an FMCG company – constantly on the move. In fact, most of his time is spent in airport lounges waiting for the next flight out of town. Meet Sandra; a cashier who works at a retail outlet selling furniture – a relaxed job….
What do they have in common? Though these two are no hardcore gamers, but give them 10 minutes to spare, and pop comes out their cell phones and they are busy racing cars, guiding a snake to energy pellets or indulging in bowling on their mobile screens….
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