Suddenly, many Indian consumers are waking up to what was considered a hilarious joke earlier

IIPM BUSINESS & ECONOMY
Imagine the following scenario: Your favourite soap brands are found to have chemicals that irretrievably, albeit slowly, damage the skin of the user. Three years after the discovery, the top FMCG companies continue to insist that they follow the best safety practices and urge policy makers in India to set proper norms for them to follow. Later, when it is discovered that the most advertised brand of shampoos permanently damage your hair, the same FMCG giants mouth the same platitudes. Imagine ready to eat soups slowly poisoning you with pesticides and chemicals and a big multinational claims that the government is yet to fix the exact definition of what is acceptable poison. Imagine Indian butter and cheese riddled with traces of poisonous chemicals and some of India’s most admired consumer companies polemically pronounce that both the companies follow the best international practices.

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Source : IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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