A JOY-RIDE... OR WAS IT A THRILL?

IIPM PUBLICATION
What coverage! That’s what I told myself when I first came across your special coverage on the two-wheeler industry – an industry without which a majority of middle-class Indians would still be clinging on to packed buses even today! I felt an adrenaline rush in my veins – nothing less, of course – when I realised that here is a magazine doing something different, something fresh, something that marks a change from the common and lackluster coverage. Certainly, a welcome change that deserves a pat on the back. After the hundreds of mediocre coverages on the two-wheeler industry, this one is simply mind-blowing! Then there was the presentation style and design-briefs that matter so very much in the whole package. Updates on the upcoming launches have also removed a host of doubts from the minds of the readers. It’s also refreshing to note that the scooter manufacturers too have woken-up to the fact that vehicles today need to carry the tag of also being a ‘style-statement’!

Christopher D’Costa
Patna (Bihar)

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Source : IIPM Editorial, 2006

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