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BRAND : MotoRazr2
AGENCY: O&M
BASELINE : Sharper than ever
DESCRIPTION: A
guy gets out of the metro, and unknowingly his MotoRazr 2 slits a girl’s dress. The girl takes out her MotoRazr 2 and slits his jacket into two halves. The battle between the two begins. She splits both his sleeves off his shoulders and both of them end up kick fighting. Then, the guy holds the girl down and clicks her picture using his MotoRazr 2; she’s angry, but as the train is ready to leave, she jumps into it. In all the commotion she forgets her Razr 2 but the guy throws it at her; but it gets stuck on the wall.4Ps TAKE: This time Motorola says hello with a really sharp edge – and how! The power idea is to launch the new MotoRazr 2 in the Indian market (as well as globally), and the USP is the sharpness of the product: razor sharp technology and razor sharp looks. The storyboard is interesting and depicts the handset’s “edge” through the battle of the sexes: with fight sequence between the hot chick and the handsome guy is as stylish as hell, much like the product itself! Aimed at the upwardly mobile, this one is sheer chic and a style statement. Say Hello Moto with style now!
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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