India Today Group

IIPM, GURGAON

States Mala Sekhri, Publishing Director, Lifestyle Group, India Today Group exclusively to 4Ps Business & Marketing, “Magazines like Cosmopolitan cater to this new, self assured - yet information seeking woman who wants to live life to the fullest. She is sure of where she wants to go, yet unsure of how to get there. Cosmopolitan employs the highest standards of service journalism which is hard working how to - where to information.” She elaborates that this rise is linked to the trend of woman no longer limiting herself to her family, relatives and friends. As they get more involved in the workforce, Sekhri feels that they would be more of influencers when it comes to purchase of products and services for the family. And she confidently asserts, “We think that these are early days – even though Cosmopolitan has been in the country for 11 years now. The potential is just being realised & the future of this sort of magazine is very bright.”

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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