TATA MOTORS... Magic & the Winger is not the title for another Harry Potter tale, instead they stand tall amidst Tata’s slew of product innovations!
The
Magic & the Winger sounds like the title of a fairy tale! The launch of the four-wheeler public transportation mode – the Magic and the Winger, by Tata Motors in June 2007, is indeed a boon for the masses; those dependent on public transportation such as three wheelers and buses. The Magic seats 4-7 passengers and with pleasant interiors, comfortable seats and a number of benefits for the driver. The Winger, however, takes the tempo a notch higher. Seating 9-13, passenger comfort has been provided from all angles – starting from seat belts and spot-lamps to a 2-litre turbo charged engine and demisters. Both diesel engines, they cover the needs in rural & urban towns, promising to take intra-city transportation to the next level.
The launch of the longwheel base Indigo XL marked another product innovation from the Tata stable, earlier this year. Offering comfort and lavishness, this one’s is nothing short of a super-luxury car. But there have been reactions to its claim of being ‘India’s first stretch limousine’. Jigar Valia, Analyst, Parag Parikh Financial Advisory says, “The Indigo XL is a comfort vehicle and can do well, but it can’t really be called a limousine as it does not live up to that image.” More recently, Tata Motors also launched a trimmed version of the Indigo XL Classic, with a price cut and a few ‘grand’ features missing, making it a more value-for-money offering.
First with Indica, then with Winger & Magic, and now with the planned ‘Rs.1 Lakh Car’, Tata Motors has only reinforced its innovation for the ‘masses’ strategy. What say?
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
The
Magic & the Winger sounds like the title of a fairy tale! The launch of the four-wheeler public transportation mode – the Magic and the Winger, by Tata Motors in June 2007, is indeed a boon for the masses; those dependent on public transportation such as three wheelers and buses. The Magic seats 4-7 passengers and with pleasant interiors, comfortable seats and a number of benefits for the driver. The Winger, however, takes the tempo a notch higher. Seating 9-13, passenger comfort has been provided from all angles – starting from seat belts and spot-lamps to a 2-litre turbo charged engine and demisters. Both diesel engines, they cover the needs in rural & urban towns, promising to take intra-city transportation to the next level.The launch of the longwheel base Indigo XL marked another product innovation from the Tata stable, earlier this year. Offering comfort and lavishness, this one’s is nothing short of a super-luxury car. But there have been reactions to its claim of being ‘India’s first stretch limousine’. Jigar Valia, Analyst, Parag Parikh Financial Advisory says, “The Indigo XL is a comfort vehicle and can do well, but it can’t really be called a limousine as it does not live up to that image.” More recently, Tata Motors also launched a trimmed version of the Indigo XL Classic, with a price cut and a few ‘grand’ features missing, making it a more value-for-money offering.
First with Indica, then with Winger & Magic, and now with the planned ‘Rs.1 Lakh Car’, Tata Motors has only reinforced its innovation for the ‘masses’ strategy. What say?
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
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