Set to play catch-up...

Europe’s biggest carmaker, Volkswagen, post the decline of US auto giants and in the midst of a restructuring of the European automobile industry has ambitions to become the world’s largest automaker. Their first move has come in one of the world’s largest auto markets India. The plan is to cash in on their 19.9% stake (worth $2.5 billion dollars) in Suzuki, Japan’s 3rd largest automaker. VW, which is China’s largest automaker and world’s second largest is hoping for both organic and in-organic growth in the Indian market. According to Vaishali Jajoo, auto analyst at Angel Trade, “In partnership with Suzuki, the VW Group can take a big step forward in the compact car segment, particularly in emerging markets. In turn, Suzuki can benefit from VW’s experience with efficient and environmentally-friendly drive train and vehicle technologies.”

Anchal Gupta

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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