B School in India-IIPM - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Dr. Jurgen Gessler

President & CEO, Porsche Design Group (PDG)

The toughest part of my job is to explain the intangible value of our brand that has existed for so many decades. But to talk about one memorable marketing moment is a tough task. However, here is one – our 100th store globally, which also marked our entry in the Indian market. Through our public relation managers and our Indian partner, we designed a store, which highlighted our rich design. The form and function of the store was meant to change the way people used some of the most basic products in their daily life, be it the wrist watch or a typical toaster. It was typically a different experience.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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