HERO HONDA...

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HERO HONDA... Affordable, efficient and effective, that’s what Hero Honda’s ingenious fuel injection technology in mobiles are all about.

Fuel injection technology! Seems too much of dream theory for bikers, right? Wrong! As far as Hero Honda is concerned, it’s something that has bought a place for itself amidst our coveted list of 25 most innovative companies. The fuel injection technology not only uses fuel efficiently, but also goes on to add to the comfort level for bikers. And all of it comes at amazingly low emission levels. And how important technology is in two wheelers? Urmil Negandhi Auto Analyst, proclaims to 4Ps B&M, “Technology will play a crucial role in coming days. The player with latest technology, will eventually dominate.” Are the Munjal’s hearing?

Well, certainly seems so! Hero Honda has a legacy of bringing superior technologies and enjoys an edge over others in terms of affordable technology. “When you have high potential products like the Splendour, then you should leverage them fully” says Anil Dua, VP, Sales, Hero Honda. Indian consumers, who often times have been deprived of world class technologies, are having a field day. “Indian customer is not only price sensitive, but also wants latest designs, comforts, aesthetics and new technology at the same small price,” explains Negandhi. Hero Honda is walking the ramp with accolades, for being the first to bring an affordable technology into the price-sensative twowheeler segment. Have you begun to clap yet?

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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