ANTARDWAND: Rural shame

Anna Hazare: My Prime Minister

TSI Five-O: Engrossing drama for intense viewing.

Consider this: A debutant director (Sushil Rajpal) and a slow-paced low-budget film set both literally and metaphorically in the unattended, crime-filled fields of rural Bihar. Not really a recipe for a blockbuster, but the National Award winning film is worth the applause.

The film, based on true events, starts with a young and unmarried couple in Delhi dealing with the shock and repercussions of an unexpected pregnancy. Raghuveer (Raj Singh Chaudhary), an aspiring civil-servant and a father-to-be, decides to travel to his hometown to break the news to his parents and convey to them the couple's decision to get married. His father (Vinay Pathak) however rejects the idea outright. Also, that very morning his father sarcastically discards another proposal from a persistent landlord (Akhilendra Mishra).

Things take an ugly turn when dejected Raghu, en route to Delhi after his father's shrewd disapproval, is kidnapped by the egoistic landlord. The landlord then gets his na've daughter (Swati Sen) forcefully married to an inebriated Raghu.

The second half deals with the emotional trauma the couple goes through. Raghu, practically imprisoned to the confines a bedroom, can't get his mind off his pregnant girlfriend; while his forced wife, desperate for attention, is subjected to a terrible dose of indifference by him.

The movie, through its intense scenes is hard-hitting. Cinematography and a sincere sketch of characters aside, what really stands out is the ruthlessness with which social issues like forced marriages and the disturbing extent of gender inequality are highlighted.

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TSI Five-O: 'Anand' version 2.0 corrupted by the virus of lazy writing and ho hum acting

Nagesh Kukunoor has always been one to push the conventional boundaries in filmmaking in inimitably understated way, but looks like he's headed down the same street as Manoj Night Shyamalan. This is why, when you see 'Aashayien' with its formulaic plot and clich'd characters, there is a certain sense of void. It is almost as bad as the one Rahul (John Abraham) feels when he gets to know that he has lung cancer.

Armed with a windfall of 3 crore he just won in gambling just before receiving the news, Rahul lands up at a hospital for the terminally ill, a venue rife with clich's thanks to the lazy characterisation of the people in there. There's the ex-prostitute (Farida Jalal), the man estranged from his family (Girish Karnad) and the mandatory strict head Sister (Prateeksha Lonkar). There's also a spunky teenager, Padma (played quite well by Anaitha Nair) who happens to be the only bright spark among the dim gallery of stereotypes.

From the time the premise is set up, you can pretty much predict the film, but what's really unsettling is that you can almost predict it scene for scene. Consequently, the heart wrenching emotion it was supposed to inspire falls terribly flat. John Abraham is very average in the performance department and it reminds you how acting can make a big difference to a pedestrian script (think Jack Nicholson and Morgan Freeman in 'The Bucket List'). The problem with 'Aashayein' is that it decides to use off-the-shelf emotional manipulative writing to come off as a noble film. Maybe one day, a Kukunoor movie will make it to your bucket list, but that day for now will have to wait.

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IIPM: Manthan 'The Talk Show' on National Youth Day

Delhi University Students' Union (DUSU): Students' Unions can not be banned

IIPM is an Institute of PostGraduate (MBA) & UnderGraduate (BBA) Courses / Degree. It was founded by renowned economic visionary Dr. M.K Chaudhuri in the year 1973. It is every student's dream to get admission in IIPM. IIPM has 18 branches through out India and Delhi campus is the International campus of the institute.

12th January, 1863 is the birth date of Shri. Swami Vivekanandji – a great philosopher and social reformer. In his memory the day is celebrated in India as “National Youth day”.
On this event, GIDF Club of IIPM Lucknow in collaboration with Prithvi Innovations organized a seminar for the students and others members from the corporate world. Event was celebrated by small talks on “Swami Vivekananda and youth” by Expert panel on Motivation, Leadership, Laws of Life, Inter-personal Relationships, Stress, Life-Balance. The panel comprised of Swami Muktinathandan (Secretary Ramkrishna Math, Dr. Pankaj Kumar (IIM Lucknow ) and other members of Ramkrishna Math..Event was organized in the auditorium of Ramkrishna Math and very enthusiastically participated by undergraduate and postgraduate students and staff members of IIPM Lucknow.

Mrs Anuradha Gupta (founder secretary Prithvi Innovations) conducted the programme and welcomed Dr. Pankaj Kumar, Mr. Amlan Ray (Dean IIPM Lucknow) on the dais. Then programme was officially inaugurated by en-lighting the lamp and introductory speech by Swami Muktinathanand Swami ji conveyed his message regarding importance of the theme for the young enthusiastic students and role of young members of the country in preservation of National Heritage. Following the introductory speech there was a play on the Life of Swami Vivekananda, in that they highlighted few important events from the life of Swami Vivekananda and explained the characteristics of a “young person” as per Swami Vivekanand.

To summarize, event lasted for almost one and half hour and was a grand success in the form of participation by the young audience for whom it was organized.

IIPM Students Take Part In Intra College Competition In Biyani College

An intra college competition was conducted in Biyani college from 22nd December to 24th December, 2010. And, it comprised of a quiz, debate, group discussion and dance competition .IIPM students participated for the same and won first prize in the dance competition as well as a second prize for the group discussion and quiz competition. Altogether it was an event full of learning as well as fun.

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Christmas Celebrations At IIPM Pune.....

IIPM BBA MBA Institute: Student Notice Board

IIPM (The Institute of PostGraduate (MBA) & UnderGraduate (BBA) Courses / Degree) was founded by renowned economic visionary Dr. M.K Chaudhuri in the year 1973. It is every student's dream to get admission in IIPM. IIPM has 18 branches through out India. Delhi campus is the International campus of the institute. IIPM is ranked No.1 in Placement Record,Quality of Faculty and Global Exposure. It is ranked No.2 in Student Development, Potential to Network and Infrastructure. It is ranked No.7 in Course Contents amongst all B-Schools in India.

Considering the ongoing festive mood, this day was dedicated to the spirit of Christmas and well-being. The students and staff members were dressed in the colors of ‘Red & White’, the whole campus was decorated with balloons and streamers (code scheme Red-White-Green), a Christmas tree was decorated and placed at the main entrance. On the student display boards, a new-year-resolution poster was put up where nominees went ahead and posted their new-year plans and thoughts. A fish-bowl was placed at the main entrance where all posted good thoughts and compliments to each other. These messages were later distributed by Santa Claus himself! YES, one of our students dressed up as Santa Claus and visited classes during breaks, distributing messages and candies to the students. We must say that he played the role very convincingly with the complete ‘HO-HO, HA-HA’ rhythm. The good-will messages were shared between faculties and students as well. This event was coordinated by the mentor-ship team and the students participated in it whole-heatedly, right from purchasing resources, planning activities, decoration and chart-making, etc. During the day, soft carols were played in the canteen. Overall, the mood was very chirpy and festive.

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IIPM Chandigarh held a Seminar on outlook for global economy
A seminar on ‘Outlook for the global economy over the next year’ was orgainsed by IIPM Chandigarh at its campus on Sunday. The guest of honour for the seminar was Prof Clare Moonan, senior lecturer, International Business, Sheffield Business School, Sheffield Hallam University (UK).

The focus was on understanding the political and economic environment with a view to work with international arena. This discussion was taken a step higher by understanding the working of global economy over the next few years with some points like including recovery is proceeding at varying speeds, financial conditions have improved further but remain challenging, commodity prices are rebounding, inflation pressures will remain subdued in most economies, continued policy efforts are needed to sustain the recovery and prepare for exit.

One day blood donation camp at IIPM Chennai
It was extremely heart warming to see 55 people comprising of staff and students at IIPM Chennai come and put their best foot forward by donating blood for a worthy cause. IIPM Chennai’s Great Indian Dream Club in association with Lions Blood Bank and Research Foundation Egmore conducted a one day blood donation camp at IIPM. The events team at IIPM gave people the opportunity to give back to society, the same society where they live and thrive everyday. Sonal Chatterji from IIPM commented “Donating blood is such a striking experience that no words can define. You have to donate blood yourself to feel it. Anyone might require blood anytime including ourselves and our dear ones”. A student K.S Ahmed Faraz said “ It was a great feeling donating the blood for a good cause”.

Officials from the association shared that donating blood reduces the chances of Ischemic heart diseases as frequent donations reduce the accumulated and unwanted iron load from the body. Blood acts as a life saving medicine which works wonders in certain medical treatments. It was above all a touching experience and great satisfaction in saving lives with unselfish efforts.

From a humble beginning that Lions Blood Bank, Egmore made in 1984 and with the untiring and zealous approach of many philanthropists, today, it has made a remarkable progress and has carved a niche among the hospitals and the medical practitioners for supply of quality products. This project has invested about Rs 10,000,000 for its expansion program for production of blood components during the period 1998-1999. At Lions Blood Bank, each unit of blood passes through a rigorous screening process for Malaria, Hepatitis B, Hepatitis C, Syphilis and HIV. One percent of all produced components are subjected to rigorous analysis by in-house and independent laboratories, in order to maintain the highest quality of blood products and ensure that the risk of infections being transmitted by transfusion is minimal.

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The lost treasures campaign

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ASI makes efforts to bring back artifacts held abroad

The Archaeological Survey of India has joined international network of various countries to give a fillip to effort to bring back precious Indian artifacts held abroad.

Many other countries such as Guatemala, Mexico, Peru, Chilie, Cyprus and Bolivia are working together with India to reclaim their lost treasures. Also, they are getting support from the UNESCO. Each of these countries are trying to prepare a database of such artifacts. It's understood that once it is ready they will make a concerted effort through diplomatic and legal channels to reclaim their antiquities.

Of late, India has launched a campaign for the return of iconic Kohinoor and Sultanganj Buddha statue that were taken away during the British rule. But, chances of bringing these rare artifacts back are really dim as British Museum Act-1963 doesn't allow items acquired through authentic process to be removed, according to experts. In order to get these artifacts, India and other countries will have to mount pressure on the UK to change its antiquities law.

Even ASI officials are apprehensive about the move. They believe that their efforts may not yield positive results in particular cases. A senior ASI official told TSI on the condition of anonymity: "We have successfully brought back many lost and stolen artifacts in the past. But Kohinoor is a different case altogether. There are many complex issues involved in the process. We are studying the antiquity law of the UK and trying to collect the necessary facts." ASI chairman Gautam Sengupta has stressed on the need to be realistic on the chance of getting back these most-talked about treasures.

Earlier, the ASI had succeeded in bringing back many stolen artifacts such as Atru Tehsil of Rajasthan and a Buddha statue of Bodhgaya, Bihar. Indian-origin people lobbied in the UK for the return of these stolen items. Besides, the ASI also raised the issue with UK Ambassador and ultimately the artifacts were returned. Can the ASI repeat its success story again? It seems difficult with Kohinoor, say experts. They said the Britishers took it after the treaty of Lahore was signed following two wars with Sikhs. However, the ASI is trying to push the matter on case-to-case basis as the list of artifacts held abroad is too long to handle.



Vikas Kumar

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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eBay’s latest TVC may refresh the good ol’ memories of Doordarshan instantly

but will it actually make an impact in the consumers’ minds to eventually hop on to internet’s buying and selling world is still an unanswered question.

Location: Humboldt County, 420 km north of San Francisco, California. Three cows, eight houses, and a post office. Add to it a population of less than 25. Founded in 1865 in the aftermath of the California Gold Rush, it boasts of three owners in the last 130 years. Still Clueless? Bridgeville, the tiniest of towns in North Western California may provide a little help, which seemed long past its glory days when in 2002, it shot at immortality as it became the first town ever to be listed on eBay. The world’s greatest auction and shopping website has again made heads turn with its ‘Super Deals, Super Safe’ campaign in India. But is this really a new beginning of ‘The eBay way’ in the country?

Narottam Puri and Komal GB Singh, the oldest anchors on the Indian television, reignited the nostalgia of Doordarshan’s talk show programs via the latest TVC of this online shopping giant. The names are well-known to almost every single Indian individual belonging to the 20+ age group as they ruled Doordarshan’s charts when simplicity and to the point talk ruled the roost and glamour and frivolity were almost non-existent. The TV commercial showcase a similar talk show called ‘The eBay way’ where callers ask questions related to various choices in their lives and the hosts direct them to the eBay website with the message of getting the best and the most secure deals. This move by eBay at one level, creates a unique identity in the minds of the target group so as to enhance the brand awareness and brand recall but fundamentally, this campaign is trying to achieve something far bigger (read: tougher). According to market reports, close to 50 million Indians go to the internet at least once a week. Out of these, at least 35 million visit the internet daily. And around 90% of those surf the net for some or the other sort of products, be it goods or services. But, as it

goes with the Indian psyche, word of mouth publicity still towers above all and most netizens still want to follow opinion leaders in their reliability sphere. Hence, still maximum purchases happen to be offline. And that’s the wall eBay is trying to crack with this campaign.

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