ASSAM ACCIDENTS: Killer roads take a toll

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

Experts attribute road accidents to overspeeding

Some twenty-five passengers were injured when a bus collided with a truck on the NH 31 at Pathsala in Barpeta district on the night of May 16.

Nearly fifteen schoolchildren were injured when a school bus (AS 15-1616) fell into a ditch on May 22 at Burah in Darrang district.

Local dailies in Assam unfailingly reports about such road accidents. According to government statistics, during the past one decade road accident cases have doubled in the state. In 2000, some 2,429 road accident cases were reported. But the figure increased to 4,869 in 2009. Accidental deaths in 2009 were 1,991 as against 1,032 in 2000. In comparison to all India level, Assam shares 44 per cent of accidental deaths.

In Guwahati city, some 626 motor accident cases took place in 2007; 626 in 2007; 641 in 2008 and 508 in 2008. Among districts Sonitpur registered a maximum 363 accidental cases in 2009. Lower Assam's Dhubri district and Barak valley's Cachar district stood second and third with 346 and 306 accidental cases. Out of 4,686 accidents taking place in the state in 2008, as many as 2,683 accidents took place on national highways; 849 were on state highways and the remaining 1,151 on other roads of the state.

City Superintendent of Police (Traffic) Bibekananda Das told TSI that the traffic branch of city police is compiling last five years' data of road accidents to study them. Only after completion of the process, decision could be taken to prevent accidents, the newly appointed SP (traffic) said. Traffic experts attribute road accidents to overspeeding and even increasing cars on the roads. 'Untrained drivers, fake licence holders and absence of civic sense among people are also responsible for increasing number of accidents,' Violet Baruah, SP (CID) told TSI. The problem is further compounded when some drivers don't obey traffic rules, she said.

According to the rule, mobile phones should not be used during driving and seat belts should be fastened, but only a few people obey them. Drunk driving is also responsible for several road accidents in the state.


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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IIPM Chandigarh held a Seminar on outlook for global economy
A seminar on ‘Outlook for the global economy over the next year’ was orgainsed by IIPM Chandigarh at its campus on Sunday. The guest of honour for the seminar was Prof Clare Moonan, senior lecturer, International Business, Sheffield Business School, Sheffield Hallam University (UK).

The focus was on understanding the political and economic environment with a view to work with international arena. This discussion was taken a step higher by understanding the working of global economy over the next few years with some points like including recovery is proceeding at varying speeds, financial conditions have improved further but remain challenging, commodity prices are rebounding, inflation pressures will remain subdued in most economies, continued policy efforts are needed to sustain the recovery and prepare for exit.

One day blood donation camp at IIPM Chennai
It was extremely heart warming to see 55 people comprising of staff and students at IIPM Chennai come and put their best foot forward by donating blood for a worthy cause. IIPM Chennai’s Great Indian Dream Club in association with Lions Blood Bank and Research Foundation Egmore conducted a one day blood donation camp at IIPM. The events team at IIPM gave people the opportunity to give back to society, the same society where they live and thrive everyday. Sonal Chatterji from IIPM commented “Donating blood is such a striking experience that no words can define. You have to donate blood yourself to feel it. Anyone might require blood anytime including ourselves and our dear ones”. A student K.S Ahmed Faraz said “ It was a great feeling donating the blood for a good cause”.

Officials from the association shared that donating blood reduces the chances of Ischemic heart diseases as frequent donations reduce the accumulated and unwanted iron load from the body. Blood acts as a life saving medicine which works wonders in certain medical treatments. It was above all a touching experience and great satisfaction in saving lives with unselfish efforts.

From a humble beginning that Lions Blood Bank, Egmore made in 1984 and with the untiring and zealous approach of many philanthropists, today, it has made a remarkable progress and has carved a niche among the hospitals and the medical practitioners for supply of quality products. This project has invested about Rs 10,000,000 for its expansion program for production of blood components during the period 1998-1999. At Lions Blood Bank, each unit of blood passes through a rigorous screening process for Malaria, Hepatitis B, Hepatitis C, Syphilis and HIV. One percent of all produced components are subjected to rigorous analysis by in-house and independent laboratories, in order to maintain the highest quality of blood products and ensure that the risk of infections being transmitted by transfusion is minimal.

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The lost treasures campaign

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ASI makes efforts to bring back artifacts held abroad

The Archaeological Survey of India has joined international network of various countries to give a fillip to effort to bring back precious Indian artifacts held abroad.

Many other countries such as Guatemala, Mexico, Peru, Chilie, Cyprus and Bolivia are working together with India to reclaim their lost treasures. Also, they are getting support from the UNESCO. Each of these countries are trying to prepare a database of such artifacts. It's understood that once it is ready they will make a concerted effort through diplomatic and legal channels to reclaim their antiquities.

Of late, India has launched a campaign for the return of iconic Kohinoor and Sultanganj Buddha statue that were taken away during the British rule. But, chances of bringing these rare artifacts back are really dim as British Museum Act-1963 doesn't allow items acquired through authentic process to be removed, according to experts. In order to get these artifacts, India and other countries will have to mount pressure on the UK to change its antiquities law.

Even ASI officials are apprehensive about the move. They believe that their efforts may not yield positive results in particular cases. A senior ASI official told TSI on the condition of anonymity: "We have successfully brought back many lost and stolen artifacts in the past. But Kohinoor is a different case altogether. There are many complex issues involved in the process. We are studying the antiquity law of the UK and trying to collect the necessary facts." ASI chairman Gautam Sengupta has stressed on the need to be realistic on the chance of getting back these most-talked about treasures.

Earlier, the ASI had succeeded in bringing back many stolen artifacts such as Atru Tehsil of Rajasthan and a Buddha statue of Bodhgaya, Bihar. Indian-origin people lobbied in the UK for the return of these stolen items. Besides, the ASI also raised the issue with UK Ambassador and ultimately the artifacts were returned. Can the ASI repeat its success story again? It seems difficult with Kohinoor, say experts. They said the Britishers took it after the treaty of Lahore was signed following two wars with Sikhs. However, the ASI is trying to push the matter on case-to-case basis as the list of artifacts held abroad is too long to handle.



Vikas Kumar

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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eBay’s latest TVC may refresh the good ol’ memories of Doordarshan instantly

but will it actually make an impact in the consumers’ minds to eventually hop on to internet’s buying and selling world is still an unanswered question.

Location: Humboldt County, 420 km north of San Francisco, California. Three cows, eight houses, and a post office. Add to it a population of less than 25. Founded in 1865 in the aftermath of the California Gold Rush, it boasts of three owners in the last 130 years. Still Clueless? Bridgeville, the tiniest of towns in North Western California may provide a little help, which seemed long past its glory days when in 2002, it shot at immortality as it became the first town ever to be listed on eBay. The world’s greatest auction and shopping website has again made heads turn with its ‘Super Deals, Super Safe’ campaign in India. But is this really a new beginning of ‘The eBay way’ in the country?

Narottam Puri and Komal GB Singh, the oldest anchors on the Indian television, reignited the nostalgia of Doordarshan’s talk show programs via the latest TVC of this online shopping giant. The names are well-known to almost every single Indian individual belonging to the 20+ age group as they ruled Doordarshan’s charts when simplicity and to the point talk ruled the roost and glamour and frivolity were almost non-existent. The TV commercial showcase a similar talk show called ‘The eBay way’ where callers ask questions related to various choices in their lives and the hosts direct them to the eBay website with the message of getting the best and the most secure deals. This move by eBay at one level, creates a unique identity in the minds of the target group so as to enhance the brand awareness and brand recall but fundamentally, this campaign is trying to achieve something far bigger (read: tougher). According to market reports, close to 50 million Indians go to the internet at least once a week. Out of these, at least 35 million visit the internet daily. And around 90% of those surf the net for some or the other sort of products, be it goods or services. But, as it

goes with the Indian psyche, word of mouth publicity still towers above all and most netizens still want to follow opinion leaders in their reliability sphere. Hence, still maximum purchases happen to be offline. And that’s the wall eBay is trying to crack with this campaign.

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