Can an ear specialist also be a whiz at tonsil operation?

IIPM PUBLICATION
Alyque Padamsee begs to differ. “Can an ear specialist also be a whiz at tonsil operation? They are two different disciplines demanding two separate skill-sets. Same here. The Bollywood guy works in a completely different zone, where everything is larger than life – budgets, setting, storylines, plots, drama, heroines – unlike the minimalistic ad-film practitioner. Also, the terms of reference and dynamics that go into the making of an ad film in terms of detailing, precision and endless pre-production meetings with client and agency personnel is not something they understand or approve.” For his money, Padamsee would any day go to a Sumantra Ghosal, Prasoon Pandey or Prahlad Kakkar than the Bollywood brigade.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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