IIPM Press :- BRAND BUSTERS

IIPM PUBLICATION

The following points are the prime criteria for selecting, short-listing and ranking the winning ads in this section:
• Product positioning clarity
• Clinching benefit to the brand
• Presence of a power idea
• Visibility of brand personality
• Expectancy of communication
• Single-minded focus of message
• Reward to the prospect
• Visually arresting
• Painstaking craftsmanship

Here’s the 4Ps B&M verdict for the fortnight ended December 1, 2006. First comes the print ads, then the TVCs. Ready for a piece of the action?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative