Innovating for healthy generations

IIPM MANAGEMENT INSTITUTE

BRAND: Hindustan Latex
HEADLINE: Passion Works Wonders
BASELINE: Innovating for healthy generations
AGENCY: NA

4Ps TAKE: Don’t confuse this with an NGO ad; this one’s a CSR ad of Hindustan Latex Limited. The visual communicates the non-commercial aim of this GOI healthcare entity showcasing its work to uplift the rural poor. The singleminded focus of the message (as the body copy explains) is to communicate their passion for CSR via mobile health clinics, Life-Spring Hospital et al. No power idea here though... just a plain visual with equally plain body copy.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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