Careers and marriages

Thanks to heavily promoted celebrity weddings, today every couple wants something new and different as they say “I do”, and the trend has opened up a whole lot of new businesses and careers. Back in the 90’s a specialisation in ‘wedding management’ was something to be smirked at. Today it is a profitable career.

Trousseau and gift packing is a profession where one can charge anywhere between Rs.50,000 to Rs.1 lakh!!

Wedding planners are the new breed of hot professionals who promise to give you whatever you want to make the D-day your most memorable one. They come in all shape and sizes – from J.Lo in the Wedding Planner to Dubey in Monsoon Wedding – you can choose whoever you want. Be it a beach wedding or a skydiving wedding or a fairytale wedding – you ask for it, they will do it.

Every wedding ceremony is a business opportunity. Rajendra Singh was a poor kathak dancer living in Mumbai a few years back. Today he is a ‘Masterji’ who jet sets around the world teaching nubile women to dance to Dola Re for sangeet ceremonies. Similarly, Chandraprakash Agle, grew up in a slum and today exports mandaps to NRI’s in UK and the US.

The Best Guests Centre, based in Jodhpur even supplies guests in case you are running short of them – to make the wedding look grand! £10 for fair skinned English-speaking ones and £6 for Hindi-speaking ones!Even the real estate biggies are being lured by the grand wedding market. Omaxe Construction has opened a mega mall to cater to this insatiable consumer. Wedding malls and wedding exhibitions are growing at a very fast pace. Bridal Asia started as a small exhibition. Today it’s the subcontinent’s largest wedding exhibition and a one-stop-shop for prospective brides and grooms. Today wedding festivals are booming and are a sure shot way to boost business. Not just Bridal Asia, you now have Vivah, the Marwar Mega Wedding show and many more.

After all a wedding is the most anticipated event and everyone wants the best. So all you young & dynamic entrepreneurs – look around. As two people take the saat-pheras you too could be tying the knot with a bright future...

Copyright © : Rajita Chaudhuri and Planman Media.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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