Today, ads sell more than products

IIPM PUBLICATION
Today, ads sell more than products – they sell dreams. However, some of those dreams are turning into nightmares for many girls trying desperately to ape the women shown in ads. All successful females are shown as slim – and fair – and hence happy. How many real women look like that. Isn’t it time someone wakes up to this fact? Dove was one of the few gutsy beauty products to come out with ads which harped on the “real” beauty of women. It showed “real women” in its ads, and proclaimed to the world that they should be proud of themselves. Beauty was all about being positive, being confident and not about having to fit into a particular mould. It helped a lot of young girls feel good about themselves.

Twenty years ago, models weighed around 8% less than the average woman. Today, they weigh a whopping 23% less! Did someone talk about women’s liberation? She was better off yesterday than she is today. Isn’t it time we redefined beauty? Images are powerful & it’s time we showed women as images of power.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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